Indegene · 12 hours ago
Senior Architect, Salesforce Marketing Cloud
United States
Full-time
Remote
Senior Level
5+ years expIndegene is a technology-led healthcare solutions provider focused on enabling healthcare organizations to be future-ready. They are seeking a Senior Salesforce Marketing Cloud Architect to lead the design, development, and optimization of marketing automation capabilities for Pharma & Biotech brands, ensuring effective campaign delivery through data-driven customer journeys.
Health CareInformation Technology
Responsibilities
Lead the design and architecture of SFMC solutions for Client marketing campaigns that require strategic, omnichannel frameworks, data modeling, automation and integrations
Provide guidance on SFMC best practices, platform scalability, new technical expertise, process efficiencies, and the supporting documentation as needed
Translate campaign-level business requirements into technical specifications and custom builds for end-to-end automated deployment
Design data flows and API integrations between SFMC and in-house Programmatic desks, and external partners and platforms (i.e., other CRM systems, CDPs, SFAs, media placements, and publishing partners etc.)
Build and manage custom cloud-based landing pages, forms, and surveys using HTML, CSS, AMPscript, SSJS etc. within SFMC and fully integrated with Client systems and marketing campaigns
Design and optimize multi-step automations
Use SQL Queries, data filters, and file imports/exports effectively
Create programmatic data workflows for campaign triggers and data updates
Write complex joins, filters, and aggregations for segmentation, reporting, and triggers APIs
Experience with REST and SOAP APIs
Trigger sends
Manage large datasets ensuring data hygiene and compliance
Implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting
Strong cross-functional collaboration with internal teams, and external vendor partners
Qualification
Required
In partnership with CRM Marketing Operations, lead the design and architecture of SFMC solutions for Client marketing campaigns that require strategic, omnichannel frameworks, data modeling, automation and integrations
Provide guidance on SFMC best practices, platform scalability, new technical expertise, process efficiencies, and the supporting documentation as needed
Translate campaign-level business requirements into technical specifications and custom builds for end-to-end automated deployment
Design data flows and API integrations between SFMC and in-house Programmatic desks, and external partners and platforms (i.e., other CRM systems, CDPs, SFAs, media placements, and publishing partners etc.)
SFMC Platform Experience
Proficiency in Email Studio, Mobile Studio, Automation Studio, Journey Builder, Contact Builder, Advertising Studio, and Content Builder
Deep understanding of data extensions, contact model, and subscriber key strategy
Experience with Send Logging, Data Views, and Data relationships
Experience with multi-business unit and enterprise-level implementations
AMPscript & Server-Side JavaScript (SSJS)
Advanced use of AMPscript to personalize content dynamically
Comfortable with SSJS for backend logic within emails, cloud pages, and automations
Build and manage custom cloud-based landing pages, forms, and surveys using HTML, CSS, AMPscript, SSJS etc. within SFMC and fully integrated with Client systems and marketing campaigns
Design and optimize multi-step automations
Use SQL Queries, data filters, and file imports/exports effectively
Create programmatic data workflows for campaign triggers and data updates
5+ years of experience working with Salesforce Marketing Cloud, with a deep understanding of core modules and capabilities
Familiarity with customer journey orchestration, next-best-action frameworks, and AI-driven personalization
Adept at a consultative approach, and customizing marketing automation solutions to meet individual Client needs
Compliance knowledge and familiarity with CAN-SPAM, GDPR, HIPPA
Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm-up and onboarding, and IP management
High-level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds
Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting
Strong cross-functional collaboration with internal teams, and external vendor partners
Preferred
Experience and understanding of the regulated healthcare industry preferred
SQL for Query Activities
Proficiency with Salesforce Marketing Cloud SQL dialect
Write complex joins, filters, and aggregations for segmentation, reporting, and triggers APIs
Experience with REST and SOAP APIs
Triggered sends
Data Extension manipulation
Subscriber management
Custom preference centers
Integration of SFMC with SFAs (i.e., Veeva, Salesforce CRM, OCE etc.), external CDPs, or other 3rd party systems
Strong understanding of data modeling, segmentation, and multi-source data integration
Comfortable managing large datasets ensuring data hygiene and compliance
Company
Indegene
Indegene enables global health care organizations address complex challenges and drive better health and business outcomes.
5001-10000 employees
H1B Sponsorship
Indegene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (27)
2023 (30)
2022 (48)
2021 (27)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$368.45M2025-06-04Post Ipo Secondary· $168.45M
2024-05-13IPO
2021-02-03Private Equity· $200M
Leadership Team
Tarun Mathur
CTO
Heidi Rapach
DIRECTOR OMNICHANNEL OPERATIONS & DELIVERY
Recent News
2026-01-03
Business Standard India
2025-12-11
Company data provided by crunchbase