Highwoods Properties · 2 days ago
Division Marketing Specialist
Atlanta, GA
Full-time
Onsite
Mid Level
3+ years expHighwoods Properties is a commercial real estate company focused on creating remarkable workplaces. The Division Marketing Specialist will coordinate marketing initiatives, manage budgets, and collaborate with various teams to enhance the division's marketing efforts.
Asset ManagementConstructionReal EstateReal Estate Investment
Responsibilities
Coordinate and implement overall marketing initiatives for the division
Prepare the annual marketing budget and reconcile monthly expenses
Track and report on local marketing program performance and ROI
Identify partnership marketing opportunities and external initiatives to leverage assets
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Ensure brand consistency across all platforms and materials
Manage promotional item purchases and inventory for gifts and events
Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Update and manage property pages on the company website
Maintain and update CRM and marketing database (Salesforce/List Master)
Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs
Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours
Track set-up and standards of vacant space presentation
Plan and coordinate broker, customer, and office social events
Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup
Partner with internal teams (leasing, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and customer experience)
Support special projects as needed
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3–5 years of experience in marketing or a similar role involving property marketing and branding
Experience managing marketing budgets and tracking ROI
Proficient in Social Media marketing including LinkedIn, Instagram, etc
Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Powerpoint, Word, and Excel
Strong understanding of email marketing platforms and digital marketing tools
Strong written and verbal communication skills
Ability to create compelling marketing collateral and messaging
Understanding of brand consistency and design principles
Ability to manage social media and e-marketing strategies on LinkedIn and Instagram
Excellent organizational skills with the ability to manage multiple projects simultaneously
Strong attention to detail and accuracy
Proven ability to meet deadlines and coordinate with multiple stakeholders
Strong interpersonal skills and a customer-service mindset
Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests
Ability to work independently and collaboratively in a fast-paced environment
Ability to read, understand and to communicate information and ideas clearly in writing and orally
Preferred
Event planning or corporate event coordination experience is a plus
Experience working in commercial real estate (a plus but not required)
Familiarity with CRM systems (Salesforce/List Master preferred)
Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required
Company
Highwoods Properties
Highwoods Properties, headquartered in Raleigh, North Carolina,
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$550M2025-11-03Post Ipo Debt· $350M
2023-03-28Post Ipo Debt· $200M
1994-06-17IPO
Leadership Team
Cloyed S. Brown, PHR
Human Resources Business Partner
Jessica Tiger, PHR
Senior HR Business Partner, Total Rewards and HR Systems
Recent News
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