BIG HAPPY · 6 hours ago
VP Strategic Partnerships & Agency Development
New York, NY
Full-time
Hybrid
Director/Executive
$250K/yr - $300K/yr
10+ years expBig Happy is entering its next phase of growth and is seeking a VP of Strategic Partnerships & Agency Development to enhance agency relationships and expand retail media partnerships. This role involves strategic leadership, relationship management, and business development to position Big Happy as a key player in modern media buying.
Advertising PlatformsMobile Advertising
Responsibilities
Strategic & Thought Leadership: Define priorities and strategies to elevate Big Happy as the leading platform for DOOH and mobile solutions
Agency Management: Own the financial performance ensuring quarterly and annual partnership targets are met
Relationship Building: Cultivate and maintain strong relationships with senior leadership across holding companies, retail media partners, and third party platforms. Act as the primary point of contact and thought leader
Collaboration: Work cross-functionally with sales, client services and product teams to align offerings with client needs and drive revenue growth
Education & Enablement: Develop and implement scaled learning programs across agency disciplines, including media, digital, and strategic planning, to enhance Big Happy employee knowledge and skills
Business Development: Lead new business efforts, negotiating annual spend commitments, and identifying upselling opportunities to expand agency accounts
Innovation & Influence: Engage with internal stakeholders to influence product roadmaps, ensuring alignment with market and client demands
Build and own Big Happy’s agency partnership strategy across holding companies, independents, and specialty shops
Position Big Happy as a strategic extension of agency teams, not just a vendor—for DOOH, high impact mobile execution, and offsite retail media
Develop agency-specific GTM frameworks, education, and enablement (toolkits, POVs, playbooks, case studies)
Partner closely with Sales leadership to unlock net-new agency access and deepen existing relationships with senior level executives at HoldCos
Lead partnerships with Retail Media Networks and offsite teams to embed Big Happy into their broader media and creative ecosystems
Collaborate with RMNs and agencies to solve common challenges: creative scale and distribution, speed to market, and offsite extension
Act as the connective tissue between retailers, agencies, and Big Happy’s creative + media solutions
Develop and manage strategic partnerships with platforms and technology partners
Identify where Big Happy can complement, extend, or unlock value within existing platform ecosystems
Collaborate with Product and Creative teams to ensure integrations and workflows align with partner needs
Structure partnerships that drive revenue, distribution, and long-term strategic leverage
Own partnership-driven revenue targets and long-term growth initiatives
Support commercial deal structures such as endeavors and JBPs, joint GTM motions, and co-selling opportunities
Track performance, adoption, and impact of partnerships across agency, retail, and platform ecosystems
Qualification
Required
Bachelor's degree or equivalent work experience
Strategic thinker who can also execute—builder mentality required and self sufficient
10+ years experience in agency partnerships, platform partnerships, retail media, or ad tech
Deep understanding of agency operating models, retail media dynamics, and platform ecosystems
This is a senior, externally-facing role built for someone who knows how agencies operate, understands retail media economics, and has experience building scalable partnerships with platforms
Proven ability to develop and grow client relationships, particularly within holding companies
Exceptional communication and interpersonal skills, with experience engaging and influencing C-level clients
Comfortable operating at a senior level with agencies, brand marketers, and platform leadership
Benefits
Access to benefits, including Healthcare, Dental, and Vision
Big Happy-provided laptop
Participation in Big Happy’s stock program
Paid Parental Leave
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
Company
BIG HAPPY
BIG HAPPY specializes in the fields of marketing and advertising.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$3.77MKey Investors
Infolinks Media, llc.
2024-01-23Series A· $2.5M
2022-08-29Debt Financing· $0.8M
2022-08-29Convertible Note· $0.47M
Leadership Team
Jonathan Frohlinger
Chief Executive Officer
Jason Sherry
COO & Co-Founder
Recent News
MarTech Breakthrough
2025-08-14
Company data provided by crunchbase