Onward Search · 1 week ago
Go-To-Market Marketing Manager [80802]
Greater Houston
Contract
Hybrid
Senior Level
$50/hr - $63/hr
5+ years expOnward Search is partnering with a leading industry company to find a talented team member for marketing GTM campaigns. The role involves managing full life-cycle integrated campaigns, conducting market research, developing product market positioning, and collaborating on digital content creation.
AdvertisingHuman ResourcesRecruitingStaffing Agency
Responsibilities
Take lead on managing full life-cycle integrated campaigns - social media, web, go to market (schedule it out, work with digital and creative teams, vendor experience, etc)
Conduct comprehensive market research to identify customer needs and industry trends, uncovering key differentiation opportunities
Develop compelling product market positioning and messaging that emphasize value and resonate with target audiences
Assist in creating integrated marketing campaigns aimed at increasing awareness, engagement, and demand
Collaborate with communication teams to produce digital content, including web pages, social media posts, videos, and email campaigns
Design sales enablement tools such as brochures, case studies, and product sheets to support the sales team in communicating product marketing benefits effectively
Qualification
Required
Bachelor's degree in Science, Marketing, Business, or a related field
5+ years of experience in B2B product marketing, preferably within energy, geoscience, or technology industries
Able to work autonomously - knowledge of product marketing practices, sales enablement, and customer journey mapping
Hands-on experience with marketing automation and analytics platforms such as HubSpot, Salesforce, and Google Analytics
Experience creating thought leadership and content marketing programs
Familiarity with SEO and content optimization
Exposure to global and cross-cultural marketing communications
Preferred
Strong background in technical and scientific communications within energy, sustainability, and digital transformation industries
Benefits
Medical, Dental, and Vision Insurance.
Life Insurance.
401(k) Program.
Commuter Benefit.
ELearning and Ongoing Training.
Education Reimbursement.
Company
Onward Search
Recruitment and Staffing Services for Digital, Creative, and Marketing Professionals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
M
Mike Ondocin
Chief Operating Officer
Recent News
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