Swisher · 2 hours ago
Brand Strategy & Field Activation Manager
Jacksonville, Florida, United States
Full-time
Hybrid
Senior Level
5+ years expSwisher is an industry leader known for its iconic products and commitment to high quality standards. The Brand Strategy & Field Activation Manager is responsible for supporting brand strategy and executing field initiatives in partnership with Sales, ensuring brand performance through effective campaigns and activations.
Manufacturing
Responsibilities
Support the development and evolution of brand positioning, messaging frameworks, and go-to-market strategy. Translate company objectives into clear brand strategies and activation plans. Serve as the primary steward of brand standards, ensuring consistency across all channels and touchpoints
Partner directly with Sales to plan and execute brand-led field initiatives that support revenue goals. Support key accounts, sales meetings, and customer engagements with strong brand storytelling. Develop and deploy field enablement messaging playbooks, tools, and training to effectively represent the brand
Lead end-to-end execution of brand campaigns from concept development through creative direction, to in-market rollout. Lead activation workstreams, timelines, production and deployment of branded assets, signage, swag, and activation materials. Coordinate agencies, vendors, and partners through defined deliverables and high-quality execution controls
Gather and synthesize qualitative and quantitative insights to inform brand strategy and activation planning. Track the effectiveness of brand activations using engagement, awareness, and sales feedback metrics. Lead the innovation pipeline to strengthen offerings. Continuously optimize strategy and execution based on performance and market learnings
Qualification
Required
Bachelor's degree in Business Administration, Marketing, or related field
5+ years of progressive experience in brand marketing, field marketing, integrated marketing, or activation roles within a consumer-facing environment
Demonstrated experience contributing to brand positioning, messaging frameworks, and go-to-market activation strategy, with the ability to translate business objectives into market-ready programs
Proven success partnering directly with Sales and key commercial stakeholders to drive customer engagement and revenue-supporting activations
Strong experience leading end-to-end campaign execution, including creative development, in-market rollout, and post-activation optimization
Experience managing agencies, vendors, timelines, and budgets to ensure high-quality, on-time delivery of brand assets and field materials
Ability to develop sales enablement tools and deliver training that strengthens brand storytelling and execution consistency in-market
Ability to move seamlessly between strategic planning and hands-on execution
Exceptional communication, storytelling, and presentation skills with executive-ready presence
Highly organized, proactive, and able to manage multiple initiatives in parallel while maintaining attention to detail
Proficient in MS Office (Excel, PowerPoint, Outlook & Word)
Travel: 30-50%
Preferred
Masters in Business Administration
Experience supporting brands in regulated or highly compliant industries and comfort operating within marketing and activation guardrails
General awareness and knowledge of tobacco product value chain and understanding of regulatory restrictions affecting the industry
Experience with field measurement tools, CRM-enabled activation tracking, or reporting dashboards that support insight-driven decision making
Benefits
Base salary and bonus program
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jill Rosenthal
Executive Assistant III to President & CEO
Michelle Comer Kiker, PHR
Senior Human Resources Business Partner
Company data provided by crunchbase