Optimum Sports · 2 hours ago
Director, Business Analytics
Chicago
Full-time
Onsite
Director/Executive
$90K/yr - $215K/yr
7+ years expOmnicom Media Group (OMG) is a leading media services division that connects capabilities to deliver exceptional consumer, client, and talent experiences. The Director of Business Analytics will lead a team responsible for translating client needs into actionable insights, developing measurement plans, and ensuring high-quality delivery of analytics that drives business outcomes.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Build a deep understanding of each client’s strategic priorities, competitive landscape, and growth objectives. Translate those needs into practical, data driven solutions
Ensure analytics produces clear, compelling, and actionable insights. Shape those insights into narratives that influence decisions and drive business outcomes
Lead the development of the Measurement Plan and Learning Agenda, including the design of measurable tests with well defined KPIs tied to client goals
Own media performance reporting across multiple campaigns, in close partnership with Planning and Investment teams. Deliver clear analysis that explains results and informs next actions
Ensure timely and high quality delivery of all scheduled and ad hoc work
Recommend and implement research that strengthens consumer understanding and supports strategy development
Identify and drive continuous improvements to processes, tools, and ways of working
Lead, mentor, and develop managers and Associate Directors, building strong teams and future leaders
Qualification
Required
Proven ability to develop solutions using analytics, critical thinking, and clear problem definition. Able to clarify strategic and operational issues related to data and drive them to resolution
Deep industry knowledge in marketing analytics and data, combined with experience in integrated marketing across media and customer journeys, including first and third party data, data lakes, clean rooms, audience based and data driven advertising, and responsibility for budgeting, revenue forecasting, and ROI measurement
Demonstrated leadership capability with a strong track record of building trusted, effective client relationships
Exceptional communication and presentation skills. Able to explain complex, unstructured business problems clearly and translate them into practical, differentiated marketing programs
Ability to train, coach, and develop colleagues. Strong organizational and prioritization skills, with demonstrated proficiency in business writing, presenting, analysis, and project management, including scope, budget, and timing
A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Preferred
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase