The Pack Labs · 1 day ago
VP of Marketing Operations – Hemp Cannabinoid Brands (Remote)
United States
Full-time
Remote
Director/Executive
$170K/yr - $200K/yr
8+ years expThe Pack Labs builds and scales category-leading consumer brands in the regulated wellness, hemp, and cannabinoid space. They are seeking a VP of Marketing Operations to own the full marketing operating system across all brands and channels, ensuring that marketing performance directly ties to revenue and margin outcomes.
Consumer Goods
Responsibilities
Centralizing and standardizing marketing data across all brands to create a single source of truth
Owning attribution, reporting, and performance visibility across all channels
Building and maintaining executive dashboards for CAC, LTV, MER, contribution margin, and cohorts
Translating performance data into clear priorities, decisions, and next actions for teams
Defining channel ownership, KPIs, and SOPs across paid, lifecycle, organic, and partnerships
Establishing the operating rhythm for testing, reporting, and scaling
Designing the future marketing org structure (what to hire, when, and why)
Rolling up your sleeves early to build systems, then delegating as the machine matures
Partnering closely with Sales and Finance on forecasting, growth planning, and revenue alignment
Serving as the executive owner of marketing performance tied directly to revenue and margin outcomes
Qualification
Required
8 -12 years of experience in marketing operations, growth, or performance leadership
Proven experience scaling at least one DTC brand through meaningful growth and complexity
Deep comfort with numbers, unit economics, and contribution margin
Strong data fluency with dashboards, cohorts, forecasting, and attribution
Experience building systems, workflows, and reporting frameworks from scratch
Ability to operate hands-on early, then scale through systems and teams
Working expertise across DTC platforms and tools including Meta, Google Ads, GA4, Looker, Klaviyo, and Shopify
Preferred
Experience in regulated or restricted categories (cannabis, alcohol, supplements, etc.) is a major plus
Benefits
Unlimited PTO
401(k)
Comprehensive health coverage
Company
The Pack Labs
The Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase