Bio-Rad Laboratories · 1 week ago
Vice President, Commercial Strategy & Enablement
Bio-Rad Laboratories is a global leader in developing, manufacturing, and marketing high-quality research and clinical diagnostic products. As the VP of Global Commercial Strategy & Enablement, you will be responsible for shaping and implementing the worldwide commercial strategy, leading a high-impact team focused on customer and market insights, commercial excellence, and strategic planning.
BiotechnologyHealth CareHealth Diagnostics
Responsibilities
Develop and implement strategies to increase revenue, market share, and customer loyalty by integrating sales, marketing, and business goals
Create new commercial models to pursue additional revenue opportunities
Design and execute advanced Go-to-Market strategies and commercial models, including digital solutions, to enable transformational growth and enhance sales effectiveness
Deliver actionable insights based on market data, sales metrics, and customer behavior analysis
Direct long-term commercial strategies, evaluate emerging market opportunities, provide guidance on portfolio and pricing decisions, and support integration efforts related to mergers and acquisitions
Work proactively with leaders from various regions and departments—including marketing, finance, operations, and R&D—to foster continuous improvement
Represent Commercial Operations effectively in executive forums
Create and implement a three-year Salesforce plan covering technology and processes
Develop and implement strategies that provide sales teams with essential tools and analytics to boost their effectiveness, productivity, and revenue generation
Develop and implement a comprehensive worldwide pricing optimization strategy that balances global consistency with local market requirements
Leverage data and advanced analytics, including AI, to drive profitability
Apply value-based and dynamic pricing models to effectively manage complex revenue streams across diverse markets
Translate strategy into revenue execution: Convert enterprise strategy into clear commercial priorities, operating models, and field enablement that accelerate growth across regions and channels
Build standardized yet flexible frameworks for sales effectiveness, pricing, incentives, and forecasting—improving productivity, predictability, and ROI
Embed analytics, CRM, and performance dashboards that give leaders and field teams real-time insight into customers, pipeline, and execution gaps
Lead end-to-end launch readiness and lifecycle optimization, aligning marketing, sales, market access, and operations to maximize speed and uptake
Strengthen commercial talent, skills, and accountability through targeted enablement, governance, and change leadership—turning strategy into sustained performance
Qualification
Required
Master's degree in Business Administration, Life Sciences, or related field; MBA preferred
15+ years of progressive commercial leadership in life sciences, diagnostics, or medical technology
Proven success in global strategy execution and commercial transformation
Strategic and analytical thinker
Expert in pricing and go-to-market models
Strong leadership and change management
Exceptional communication
Deep understanding of CRM, CLM, CPQ, and AI
Benefits
Competitive medical plans for you and your family
Free HSA funds
A new fertility offering with stipend
Group life and disability
Paid parental leave
401k plus profit sharing
An employee stock purchase program
A new upgraded and streamlined mental health platform
Extensive learning and development opportunities
Education benefits
Student debt relief program
Pet insurance
Wellness challenges and support
Paid time off
Employee Resource Groups (ERG’s)
Company
Bio-Rad Laboratories
Bio-Rad Laboratories has played a leading role in the advancement of scientific discovery for over 50 years by providing a broad range of
H1B Sponsorship
Bio-Rad Laboratories has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (40)
2023 (41)
2022 (56)
2021 (45)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2024-02-14Post Ipo Debt· $200M
2022-03-02Post Ipo Debt· $1.2B
1980-03-01IPO
Leadership Team
Recent News
EIN Presswire
2026-01-20
GlobeNewswire
2026-01-05
Company data provided by crunchbase