First Merchants Corporation · 18 hours ago
Branch Network Planning Manager
Indianapolis, Indiana, United States
Full-time
Onsite
Senior Level
5+ years expFirst Merchants Corporation is seeking a Branch Network Planning Manager responsible for developing and executing strategies to optimize the bank’s physical distribution network. This role involves market analytics and financial modeling to recommend branch openings and relocations while ensuring alignment with strategic growth objectives.
Financial Services
Responsibilities
Analyze market demographics, competitive activity, and branch performance to identify expansion, consolidation, or relocation opportunities
Develop short- and long-term branch network strategies aligned with organizational goals
Oversee facility design considerations in alignment with operating models, segmentation strategy, and industry trends
Define metrics to measure the effectiveness of network changes and investments
Partner with Facilities on lease renewals, site evaluations, and insights for new builds or relocations
Prepare business cases and ROI models for branch and ATM investments; collaborate with Finance to strengthen back-testing frameworks
Coordinate the annual branch capital budgeting process across Finance, Facilities, IT, Marketing, and Bank Protection
Identify high-potential markets for new branches and ATMs using geo-spatial and financial analytics
Evaluate market disruption from mergers and acquisitions to identify optimization opportunities
Collaborate with Real Estate, Construction, Marketing, Finance, and Operations to execute network changes
Ensure consistent brand standards and customer experience across all branch locations
Provide strategic guidance to Marketing and Facilities on brand expenditures, signage, and facility design
Integrate compliance, risk controls, and operational policies into branch planning decisions
Monitor industry trends and emerging retail banking practices, adjusting strategies accordingly
Qualification
Required
Bachelor's degree in Business, Finance, Real Estate, or related field (MBA preferred)
5–10 years of experience in branch network planning, retail banking strategy, or real estate management
Strong proficiency in geo-spatial analysis, financial modeling, and market research
Demonstrated success leading cross-functional projects and managing multiple priorities
Excellent communication and presentation skills, especially with senior leadership
Preferred
Experience in multi-site retail operations or financial services network optimization
Familiarity with GIS tools, predictive analytics, and site selection software
Knowledge of facilities planning, retail banking trends, or commercial real estate processes
Company
First Merchants Corporation
First Merchants Corporation is the largest financial services holding company in Central Indiana, headquartered in Muncie, Indiana.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Hardwick
Chief Executive Officer
Mike Rechin
President and CEO
Recent News
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