AC Lion Digital Executive Search · 7 hours ago
Demand Generation Director
NYC Metro Area
Full-time
Hybrid
Director/Executive
$160K/yr - $175K/yr
8+ years expAC Lion Digital Executive Search is representing a fast-growing AI commerce technology company transforming how retailers connect shoppers with products online. They are seeking a highly adaptable and hands-on Demand Generation and Digital Marketer to design, build, and run the digital engine that fuels pipeline growth for their platform.
B2BB2CCryptocurrencyE-CommerceInternet of ThingsMarketingMarketing AutomationRecruitingSaaS
Hiring Manager
Mary Rider
Responsibilities
Create, launch, and manage multi-channel digital programs across paid and organic initiatives including search, social, display, retargeting, and content syndication to generate qualified demand
Oversee website content outside of core product pages, with a focus on conversion optimization, lead capture, and user journeys
Build and run lifecycle and nurture programs that move prospects efficiently through the funnel
Own the marketing technology environment, ensuring clean lead flow, strong system integration, and reliable reporting across platforms such as HubSpot, analytics tools, and CRM systems
Develop and execute the organic growth strategy across search and emerging discovery channels, including keyword and prompt research, content mapping, and performance optimization
Partner internally to convert product insights and thought leadership into high-performing campaign assets across channels
Until dedicated hires are made, create core written content such as blog articles and executive social posts
Adapt positioning and messaging for digital touchpoints including ads, landing pages, and web experiences to ensure relevance and conversion
Lead event marketing execution in the interim, covering planning, promotion, on-site presence, and post-event performance analysis
Define success metrics and consistently report on pipeline contribution, cost efficiency, channel performance, and return on investment
Manage digital spend, reallocating budget based on data-driven insights and testing outcomes
Design and run structured experimentation programs across campaigns, creative, landing experiences, and email to continuously improve results
Qualification
Required
8+ years of hands-on experience driving demand generation and digital growth within SaaS or high-growth technology environments
Proven success building and scaling paid acquisition programs, particularly across search and social platforms
Deep experience using marketing automation and analytics platforms to execute, measure, and optimize campaigns
Strong command of organic growth strategies and the ability to turn performance insights into content and optimization plans
Ongoing curiosity and adaptability as consumer search and discovery behaviors evolve
Clear ownership of revenue-related marketing metrics and budget accountability
Comfort operating independently in lean teams while delivering tangible pipeline impact
Proficiency across the Google productivity ecosystem
Company
AC Lion Digital Executive Search
AC Lion Powers Innovation By Bridging the Digital Talent Gap For over 25 years, AC Lion has been a trusted top provider of talent in the digital landscape, focusing on revenue recruiting.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alan Cutter
CEO, Entrepreneur, Investor
D
Dana Lupton
Director, West Coast
Company data provided by crunchbase