Helium SEO · 15 hours ago
Facebook Ads Specialist
United States
Full-time
Hybrid
Entry, Mid Level
2+ years expHelium SEO is hiring a Facebook Ads Specialist to execute, optimize, and report on paid social and search campaigns. In this role, you will support multiple clients and manage simultaneous projects and deliverables across Meta's advertising ecosystem.
AdvertisingDigital MarketingSEMSEOWeb Design
Responsibilities
Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs
Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team
Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention)
Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed
Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives
Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance
Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations
Qualification
Required
Detail-oriented, highly organized, and able to prioritize competing deadlines while seeing projects through to completion
Strong analytical mindset with comfort in data analysis, pattern recognition, and applying insights to client campaigns
Proven ability to manage multiple client accounts in fast-paced environments
Experience designing experiments, tracking performance metrics, and making data-driven decisions with statistical significance
Proactive learner who stays ahead of digital marketing trends, platform updates, and privacy regulations (iOS updates, cookie deprecation, etc.)
Excellent communication skills for presenting campaign performance and strategic recommendations to clients
Preferred
2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns
Agency experience (working with multiple clients)
Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementation
Experience with privacy-first tracking solutions and iOS 14.5+ attribution challenges
Familiarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max)
Experience planning and executing paid social, SEM, content marketing, and local search campaigns
Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization
Knowledge of attribution modeling and multi-touch attribution platforms
Genuine passion for digital marketing innovation and staying current with platform updates and industry trends
Strong analytical thinking and problem-solving abilities
Self-starter who thrives with autonomy and minimal supervision
Commitment to delivering high-quality work with meticulous attention to detail
Benefits
Medical and dental coverage, covering up to 90% of employee medical premiums
Retirement account
$100,000 in life insurance for every employee
Unlimited PTO after 90 days
Paternity leave
All the Helium swag you could ever need
Company
Helium SEO
Helium SEO is a digital marketing agency offering SEO and SEM services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Timothy Warren
President & CEO
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