Whirlpool Corporation · 1 day ago
Senior Analyst Global Product Marketing - KitchenAid Small Appliances
Benton Harbor, MI
Full-time
Onsite
Mid, Senior Level
2+ years expWhirlpool Corporation is a leading home appliance company dedicated to improving life at home. The Senior Analyst, Product Marketing will support the development and execution of the product roadmap for KitchenAid Small Domestic Appliances, collaborating with various teams to ensure market success.
Home Appliances
Responsibilities
Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions
Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs
Facilitate the selection of leading ideas & concepts through a rigorous evaluation process
Lead learning plans standardization, knowledge capture, and sharing
Lead project charter organization and prioritization for evaluation
Utilize the Whirlpool Product Development (WPD) process to drive projects from idea to commercialization
Develop winning go-to-market launch plans
Assist in category strategy creation, adoption, and execution
15-20% domestic and international travel
Qualification
Required
Bachelor's degree
2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance
Preferred
Bachelor's degree in Marketing
Global business experience
Experience with product positioning and launching new products across integrated marketing campaigns
Experience with consumer insights and defining marketing strategies to drive tangible business results
Experience leveraging data and trends to generate insights and transform them into marketing strategies
Experience with consumer-oriented product development processes
Understanding of project management tools
Experience working in effective project teams with familiarity of agile and lean principles
Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute them
Ability to influence and lead others, including those outside of the Marketing function
Ability to manage multiple projects simultaneously with a high degree of independence
Benefits
Generous benefits package
Whirlpool employee discount
Fitness & educational reimbursement programs
Kitchenettes
Always On Flexibility
Two-Week Work from Anywhere
Sabbatical - Four weeks paid leave after every five years of service.
Company
Whirlpool Corporation
Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do.
10001+ employees
H1B Sponsorship
Whirlpool Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (65)
2023 (74)
2022 (104)
2021 (58)
2020 (89)
Funding
Current Stage
Public CompanyTotal Funding
$1.22BKey Investors
US Department of Energy
2025-06-11Post Ipo Debt· $1.2B
2009-10-30Grant· $19.33M
1978-01-13IPO
Leadership Team
Mandy McIvor
Director, Architecture Leader, Global Laundry Platform
Recent News
2026-01-22
Company data provided by crunchbase