Cedars-Sinai · 21 hours ago
Email Marketing Associate - Remote
Cedars-Sinai is a renowned medical center recognized for its excellence in healthcare. The Email Marketing Associate will play a crucial role in developing and optimizing email marketing campaigns to enhance patient engagement and retention while collaborating with cross-functional teams to improve marketing strategies.
CommunitiesHealth CareMedicalNon Profit
Responsibilities
Map and optimize the end-to-end email journey for new patient growth and retention
Design and implement patient lifecycle journeys
Build, schedule, and deploy targeted email campaigns
Redesign and continually improve content with creative and content teams
Partner with Analytics to manage suppression, list hygiene, and A/B tests
Coordinate with Analytics on dashboards for open, click-through, conversion, and unsubscribe metrics
Define governance, contact rules, subscription preferences, and unsubscribe benchmarks while maintaining documentation for email policies, templates, and brand standards
Support planning for future data integrations and scalable prospect list growth to improve targeting and personalization capabilities
Conduct regular performance reviews and recommend continuous improvements
Ensure all emails comply with HIPAA and CAN-SPAM regulations
Qualification
Required
Five (5) plus years of experience in email marketing
Proven track record of leading successful email marketing campaigns
Strong analytical skills and experience with email marketing analytics tools
Excellent project management and organizational skills
Ability to work collaboratively with cross-functional teams
Bachelor's degree in Marketing, Communications, or related field
Preferred
Knowledge of HIPAA and CAN-SPAM regulations is a plus
Highly desired experience in healthcare, retail or agency, preferably supporting marketing automation tools (HubSpot, Marketo, etc.) and content management systems (CMS)
Knowledge of HTML/CSS, A/B testing and preview platforms, and analytics tools a plus
Benefits
Learning programs
Tuition reimbursement
Performance-improvement projects
Company
Cedars-Sinai
Since its beginning in 1902, Cedars-Sinai has evolved to meet the healthcare needs of one of the most diverse regions in the nation, continually setting new standards for quality and innovation in patient care, research, teaching and community service.
Funding
Current Stage
Late StageTotal Funding
$63.31MKey Investors
American Academy of Orthopaedic SurgeonsCalifornia HealthCare FoundationNational Heart, Lung and Blood Institute
2023-12-01Grant· $0.01M
2023-05-25Grant· $28M
2022-06-16Grant· $7M
Leadership Team
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