33 USA Inc. · 10 hours ago
Business Development Manager (Japanese and English bilingual)
Los Angeles, CA
Full-time
Hybrid
Senior Level
$100K/yr - $150K/yr
5+ years exp33 USA Inc. is seeking a results-oriented Business Development Manager to drive the agency's growth in North America. The role involves defining sales strategies to acquire new clients and acting as a strategic partner to existing accounts while overseeing the sales pipeline and mentoring junior BD Leads.
Responsibilities
Strategic Business Development (Sales Strategy & Acquisition)
Revenue Ownership: Own the annual revenue target for the North American market; develop and execute a comprehensive sales strategy to achieve high-growth goals
Pipeline Management: Oversee the entire sales cycle from prospecting to closing. Target high-value contracts with major entertainment studios, publishers, and streaming platforms
Partnership Building: Identify and negotiate complex partnership structures, including licensing deals, agency-of-record (AOR) agreements, and joint ventures
Network Expansion: Represent the company agency at key industry events like (Anime Expo and Comic-Con, CES, SXSW, Licensing Expo) to build a robust network of Client and Partner company decision-makers
Account Management & Client Success (Account Executive Role)
Strategic Advisory: Act as the senior point of contact for key clients, moving beyond transactional requests to provide long-term marketing consultancy and brand strategy
Upsell & Cross-sell: Identify opportunities within existing accounts to expand service scope (e.g., adding PR, Social Media Marketing, Event Marketing or Digital Marketing, Creative Production, or PR services to existing projects)
Client Retention: Oversee client health and satisfaction, conducting Quarterly Business Reviews (QBRs) to demonstrate ROI and secure contract renewals
Financial Management: Manage account profitability (P&L), ensure accurate forecasting, and oversee billing/contract negotiations to protect agency margins
Team Leadership & Cross-Functional Collaboration
Team Management: Supervise, mentor, and evaluate Business Development Leads and Associates. Set individual KPIs and provide coaching to improve their pitching and closing skills
Internal Alignment: Collaborate with Marketing, Creative, and Project Management teams to ensure that promises made during the sales process are feasible and delivered with excellence
HQ Liaison: Serve as a bridge between the US office and Japan Headquarters, ensuring global strategies are localized effectively for the North American market
Qualification
Required
5+ years of experience in Business Development, Account Management, or Sales within a Marketing Agency, Advertising, or Entertainment industry setting
Native-level proficiency in English and Japanese
Proven history of meeting or exceeding revenue targets ($1M+ annual portfolio management experience preferred)
Deep understanding of the US & Japanese entertainment landscape (Anime, Manga, Gaming) and marketing agency business models
2+ years of experience in managing or mentoring junior team members
Preferred
Strong grasp of digital marketing, media planning, and creative production workflows to effectively consult clients
Existing relationships with key stakeholders in the US entertainment and licensing sectors
Bachelor's degree in Business, Marketing, or related field. MBA is a plus
Benefits
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
Company
33 USA Inc.
We are a brand marketing agency that unites creators's passion with audience expectations, pioneering new possibilities in entertainment.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase