Stateside Brands · 21 hours ago
Senior Marketing Research & Insights Manager
Feasterville-Trevose, PA
Full-time
Onsite
Mid, Senior Level
$120K/yr - $140K/yr
7+ years expStateside Brands is seeking a Senior Marketing Research & Insights Manager who will act as the voice of the consumer. This role involves turning data into insights that influence brand strategy, product innovation, and commercial decisions in the spirits and RTD space.
Craft BeerFood and BeverageWine And Spirits
Responsibilities
Lead consumer, category, and brand research to fuel innovation and sustainable growth
Identify emerging trends, white space opportunities, and competitive threats using various sources including social listening, panel insights, and retail data
Own voice of consumer research by uncovering needs, behaviors, and friction points across commercial personas including off- premise and on-premise consumers
Analyze product performance, pricing strategies, shopper behavior, and category movement to inform product development, campaign strategy, and channel planning
Conduct competitive benchmarking across the broader beverage industry including spirits, RTDs, malt beverages, non-alcoholic lifestyle drinks, and more
Partner cross- functionally with Sales, Trade Marketing, Partnerships, and Research & Development to improve customer experience, loyalty, and retention
Synthesize insights from multiple data sources into clear narratives supported by strong data visualization
Deliver category and shopper insights to support retail reviews, buyer conversations, and sales strategy
Build insight-driven recommendations that guide long-term brand positioning and commercial planning
Other duties as assigned
Qualification
Required
7+ years of relevant experience in CPG, ideally within alcoholic beverages, spirits, or RTDs
Bachelor's degree in Business, Marketing, or a related field
Experience leveraging syndicated retail sources such as Nielsen and Circana, along with consumer research tools, methodologies, and platforms such as Numerator and brand health tracking. Experience using brand health trackers
Experience with qualitative and quantitative testing for consumer research, brand research, and market research
Experience with concept testing and product testing for new product innovation
Proven ability to translate complex data into narratives that influence strategy and decision making
Strong understanding of off-premise and on-premise beverage trends and consumer behavior
Highly analytical, organized, and comfortable managing multiple workstreams
Collaborative mindset with experience partnering across teams to improve commercial outcomes
Strong Microsoft Office skills, including building insights reports, charts and presentations
Ability to present insights clearly to internal teams and senior leadership
Ability to travel up to 10% based on needs of the business
Ability to work on-site at our headquarters in Philadelphia
Preferred
Master's degree in marketing, business, or a related field
Experience in the spirits or beverage industry
Strong project management and organizational skills
Company
Stateside Brands
THE STORY Perhaps you want to hear a romantic tale about a long family lineage of distillers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Russell Pareti
CMO
Recent News
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