MetricsEdge · 4 hours ago
Associate Director of Digital Media
MetricsEdge is a digital analytics and performance marketing agency headquartered in Phoenix, AZ. They are seeking an experienced, strategic, and results-oriented Associate Director of Digital Media to lead their growing digital media team, focusing on media strategy, campaign execution, and performance measurement.
AdvertisingDigital MediaLead GenerationMarketingProfessional Services
Responsibilities
Develop and oversee integrated digital media strategies across paid search, social, display, video, and emerging channels that align with client business goals and KPIs
Lead, mentor, and grow digital media professionals, ensuring operational excellence, skill development, and performance accountability
Oversee the planning, execution, and optimization of cross-channel campaigns—ensuring efficiency, innovation, and alignment with overall marketing strategies
Drive a data-first approach to campaign management. Establish performance benchmarks, monitor KPIs, and lead reporting initiatives to deliver actionable insights to clients
Serve as a strategic partner to key clients, providing thought leadership, media consultation, and performance recommendations. Participate in high-level client meetings and communications
Ensure campaigns are effectively paced and budgeted, maximizing ROI and maintaining financial accountability
Work closely with analytics, CRO, creative, and traditional media teams to build integrated strategies and drive full-funnel performance
Stay ahead of industry trends, platform updates, and digital innovations, applying them to client strategies to maintain a competitive edge. Lead the adoption of new technologies and automation tools to streamline workflows, enhance efficiency, and improve campaign performance
Qualification
Required
Must be located in Arizona (or open to relocation)
7–10 years of progressive experience in digital media, including agency experience with a focus on lead generation
Proven track record of managing high-performing teams and managing multi-channel campaigns
Deep expertise in media platforms such as Google Ads, Meta Ads Manager, LinkedIn and DSPs
Strong command of analytics platforms including Google Analytics, Google Tag Manager, and Google Search Console
Demonstrated ability to interpret complex data sets into clear strategies and recommendations and demonstrate proficiency in advanced attribution modeling, predictive analytics, and marketing mix modeling
Exceptional communication, presentation, and stakeholder management skills
Highly organized, with a meticulous attention to detail and a proactive mindset
Preferred
Experience with conversion rate optimization is a strong plus