Paycom · 2 hours ago
Senior Digital Marketer
Oklahoma City, OK
Full-time
Onsite
Senior LevelPaycom is a leading provider of human capital management software, and they are seeking a Senior Digital Marketer to lead the development and implementation of AdTech platforms and media automation strategies. This role focuses on enabling media campaigns, improving marketing technology connectivity, and driving process improvements and analytics strategies.
Human ResourcesSoftware
Responsibilities
Manage and improve connectivity between martech and AdTech stacks to ensure activation and attribution of prospect data
Identify, define and develop audiences and segments from available traits
Collaborate with marketing teams and digital activation teams to oversee audience-centric measurement and reporting
Oversee strategic rollout and implementation of ABM initiatives, including content and martech platform recommendations
Responsible for ensuring analytics and optimization tools are appropriately integrated with marketing technologies and drive technical success for digital agency partners
Develop data activation and acquisition strategy, analytics strategies and drive implementation
Lead projects related to the use of DMP and CDP systems and supporting marketing technologies
Contribute to global data taxonomy deployment for websites and media campaigns
Develop process improvement roadmaps, establish accountability streams, implement scalable operational solutions and ensure alignment of team processes with stakeholders
Consult on data privacy and compliance tool implementation
Provide analytics, reports and insights to client services teams, prospect marketing and agencies
Be an advocate within marketing by presenting current and new tech capabilities and how they can unlock growth opportunities for different functions within the organization
Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Paycom leverages media in surprising and provocative ways
Develop a test and learn strategy and measurement approach that would be applied across audiences, bidding strategies, creative and channel-specific tactics
Partner with Marketing Insights & Analytics and FP&A in delivering media measurement and learning frameworks to deliver against growth and ROI goals for the business. Find solutions and implement changes to ensure reporting, processes, expectations and learnings are effectively delivered
Prepare and control budgets and allocate resources appropriately
Other digital marketing duties as assigned
Qualification
Required
Experience in developing and implementing AdTech platforms and media automation strategies
Proficiency in Adobe Audience Manager, Marketo, ZoomInfo, Tech Target, DemandBase and additional AdTech
Ability to manage and improve connectivity between martech and AdTech stacks
Experience in identifying, defining and developing audiences and segments
Collaboration skills with marketing teams and digital activation teams
Experience in overseeing audience-centric measurement and reporting
Ability to oversee strategic rollout and implementation of ABM initiatives
Experience in ensuring analytics and optimization tools are integrated with marketing technologies
Ability to develop data activation and acquisition strategy and analytics strategies
Experience in leading projects related to DMP and CDP systems
Contributing to global data taxonomy deployment for websites and media campaigns
Ability to develop process improvement roadmaps and establish accountability streams
Consultation experience on data privacy and compliance tool implementation
Ability to provide analytics, reports and insights to client services teams
Advocacy skills within marketing for presenting tech capabilities
Ability to identify and deliver innovation opportunities
Experience in developing a test and learn strategy and measurement approach
Ability to partner with Marketing Insights & Analytics and FP&A
Experience in preparing and controlling budgets and allocating resources
Company
Paycom
Paycom specializes in Human Capital Management, providing software that simplifies things and reduces costs.
Founded in 1998
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-04-15IPO
Leadership Team
Chad Richison
President and CEO
Shane Hadlock
Chief Client Officer and Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-05
Company data provided by crunchbase