Harmony Healthcare IT · 5 days ago
Senior Marketing Manager
South Bend, IN
Full-time
Onsite
Senior Level
7+ years expHarmony Healthcare IT is a data management firm focused on preserving and managing vital healthcare information. The Senior Marketing Manager is responsible for developing and executing integrated marketing programs that enhance awareness and engagement for the company's product platforms and services, collaborating closely with various teams to meet business objectives.
Health CareInformation TechnologySoftware
Responsibilities
Lead the strategy, planning, and execution of multi-channel marketing campaigns (inbound/outbound, digital, events, ABM, content) to generate demand and accelerate pipeline
Collaborate with Content and Product Marketing on the development of compelling content across formats (e.g., blogs, whitepapers, case studies, videos, webinars, email, social media) to support campaigns and engage target audiences throughout the buyer’s journey
Oversee campaign calendar, budget, and resource allocation to maximize ROI
Define and segment target audiences, leveraging data and insights for personalization and effectiveness
Analyze campaign performance, report on KPIs, and drive continuous improvement through testing and optimization
Partner with sales and product teams to ensure alignment and support go-to-market initiatives
Develop and execute digital marketing strategies across paid search, paid social, SEO, display, retargeting, and email to drive traffic, engagement, and conversions
Manage and optimize the company’s digital presence, including website, landing pages, and social media channels
Utilize HubSpot and other analytics platforms (e.g., Google Analytics, LinkedIn Campaign Manager) to track, measure, and report on digital marketing performance
Conduct A/B and multivariate testing to optimize digital assets and campaigns
Monitor digital trends, emerging platforms, and best practices to ensure HHIT remains at the forefront of digital marketing innovation
Translate data and analytics into actionable insights and recommendations for campaign and channel optimization
Own the marketing technology stack, with a strong emphasis on HubSpot (Marketing Hub, CRM, Sales Hub), ensuring optimal integration, data quality, and process efficiency
Serve as the primary administrator for HubSpot, managing user access, workflows, lead scoring, automation, and reporting
Develop and maintain scalable marketing processes, including lead management, campaign workflows, and reporting dashboards within HubSpot
Implement and manage lead scoring, attribution models, and funnel analytics in HubSpot to provide actionable insights for campaign optimization and sales enablement
Collaborate with IT and external vendors to evaluate, implement, and optimize HubSpot and other marketing tools and platforms
Ensure marketing data integrity, security, and compliance with all relevant regulations and company policies
Manage agency and vendor relationships as needed
Mentor and develop junior marketing staff; foster a culture of collaboration and innovation
Represent marketing in cross-functional and leadership meetings
Ensure all activities align with HHIT’s core values and data security/privacy requirements
Qualification
Required
Proven track record in B2B demand generation, digital marketing, campaign management, marketing operations, and budget management
Hands-on experience as a HubSpot administrator, including advanced use of Marketing Hub, CRM, and Sales Hub
Advanced proficiency in digital marketing platforms (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics, SEO tools)
Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance
Demonstrated experience in managing and optimizing marketing budgets
Experience leading and developing marketing teams
Excellent communication and stakeholder management abilities
Deep understanding of current marketing trends, best practices, and marketing operations frameworks (e.g., lead lifecycle, attribution, MarTech integration)
Bachelor's degree in Marketing, Communications, Business, or related field
7+ years of progressive B2B marketing experience, preferably in healthcare IT or SaaS
3+ years of direct HubSpot platform experience required
Demonstrated experience in digital marketing, analytics, and budget management
Willingness to exemplify HHIT's core values daily
Responsible for protecting data in accordance with HHIT's policies and applicable laws
English fluency required
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Company
Harmony Healthcare IT
Harmony Healthcare IT provide technology for healthcare organizations that safeguards information, ensures cashflow & increase productivity.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Primus Capital Partners
2019-03-20Private Equity
Leadership Team
Tom Liddell
CEO
Erik Johnson
Vice President Marketing
Recent News
Company data provided by crunchbase