Senior Manager, Marketing Operations jobs in United States
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SecurityScorecard · 3 days ago

Senior Manager, Marketing Operations

SecurityScorecard is the global leader in cybersecurity ratings, seeking a Senior Manager, Marketing Operations to enhance marketing systems and processes. This role involves optimizing lead conversion and collaborating across business units to drive operational efficiency within Marketing.

Cyber SecurityRisk ManagementSecuritySoftware
badNo H1Bnote

Responsibilities

Improve marketing effectiveness by establishing a rigorous approach to operational processes impacting pipegen target attainment
Support management of the Marketing tech stack including tool selection, implementation and driving ongoing user enablement and adoption
Scale and optimize repeatable, data-driven plays across marketing channels to improve lead-to-meeting conversion, pipeline generation, and funnel efficiency
Ensure reporting consistency, scalability, and accuracy across the entire marketing organization for strategic programs and campaigns
Lead the marketing database strategy including growth, enrichment, hygiene, and governance
Own lead management and routing. Partner with BDR and Sales teams to ensure proper lead follow up, disposition and progression
Manage the marketing lead lifecycle and qualification process to ensure prospects and customers receive timely, relevant follow-up from our sales teams
Drive data best practices to ensure data integrity and data hygiene across Marketo and CRM (Salesforce.com)
Oversee marketing project management and intake request model, ensuring adherence to SLA framework for on-time delivery of quality campaigns
Build reports, email marketing audiences and sales outreach audiences
Collaborate across business and technical teams, build relationships and influence stakeholders
Identify trends and surface insights to improve top, middle and bottom-of-funnel inbound processes and activity

Qualification

Marketing OperationsMarketoSalesforceB2B MarketingData IntegrityProject ManagementCommunication SkillsCollaboration SkillsAttention to DetailProblem Solving

Required

5+ years' experience in Marketing Operations at an Enterprise B2B (high tech) organization
Strong knowledge of MAP (Marketo preferred) and CRM (Salesforce preferred)
Experience with best-in-class MarTech stack, including ABM, database, and outreach tools (Outreach, 6Sense, ZoomInfo, LeanData preferred)
Fluency in B2B marketing
Tolerance for ambiguity and ability to work in a fast-changing environment, with a sense of urgency
Extreme attention to detail to prevent issues from arising and great at troubleshooting and resolving quickly, if they do
Demonstrated organizational, planning and project management skills; the ability to develop creative solutions to complex problems and manage multiple initiatives
Ability to seek diverse input from multiple stakeholders to drive innovative solutions
Excellent communication and collaboration skills

Preferred

Marketo Experience preferred (Marketo certification a plus)

Benefits

Stock options
Health benefits
Unlimited PTO
Parental leave
Tuition reimbursements
Annual performance-based incentive compensation awards
Equity

Company

SecurityScorecard

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SecurityScorecard is a cybersecurity platform used for predicting and remediating potential security risks.

Funding

Current Stage
Late Stage
Total Funding
$292.2M
Key Investors
Silver Lake WatermanRiverwood CapitalNGP Capital
2021-03-18Series E· $180M
2020-05-20Series Unknown
2019-06-13Series D· $50M

Leadership Team

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Aleksandr Yampolskiy
Co-Founder & CEO
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Cody Wright
CTO - Assessments
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Company data provided by crunchbase