Kenwood Dealer Group Inc · 3 days ago
Marketing Liaison - Interstate Ford
Kenwood Dealer Group is seeking a creative and motivated Marketing Liaison for Interstate Ford to enhance the dealership's marketing and inventory presentation efforts. The role involves high-quality vehicle photography, video content creation, and social media engagement to effectively represent the dealership's brand online.
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Responsibilities
Photograph all new and used vehicle inventory in a consistent, professional style
Capture exterior, interior, detail, and feature-focused images
Ensure vehicles are properly staged (clean, straight wheels, proper lighting, and correct backgrounds)
Edit images for lighting, color correction, clarity, and consistency
Maintain dealership branding and visual standards
Optimize images for dealership websites and third-party listing platforms
Record walk-around videos of used vehicles highlighting features, condition, and value
Follow dealership-approved scripts or talking points
Ensure videos are engaging, clear, and optimized for online viewing
Capture photos and short-form videos for Facebook, Instagram, TikTok, and YouTube Shorts
Create content that highlights inventory, promotions, and dealership culture
Collaborate with the marketing team on creative ideas, trends, and campaigns
Maintain an efficient workflow to keep inventory photos and videos current
Upload, organize, and manage content within dealership systems
Communicate with sales and marketing teams to prioritize inventory needs
Qualification
Required
Experience in photography and/or videography (automotive experience preferred but not required)
Strong understanding of lighting, angles, and composition
Comfortable filming vehicles and speaking on camera (or coaching others to do so)
Experience with photo and video editing software (Lightroom, Photoshop, Premiere Pro, CapCut, or similar)
Familiarity with social media platforms and current content styles
Reliable, organized, and able to meet daily deadlines
Experience using DSLR or mirrorless cameras, or high-quality mobile camera setups
Ability to work outdoors in various weather conditions
Valid driver's license required
Preferred
Automotive experience
Knowledge of gimbals, microphones, and basic video equipment is a plus