Local Sales Manager, WGBA jobs in United States
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The E.W. Scripps Company · 2 days ago

Local Sales Manager, WGBA

positionGreen Bay - Appleton, WI - WGBA/WACY
timeFull-time
remoteOnsite
senioritySenior Level
date7+ years exp

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world, and they are seeking a Local Sales Manager to lead a dynamic local sales team at WGBA in Green Bay. The role involves developing strategic advertising campaigns, managing a team of Account Executives, and fostering relationships with local businesses to drive sales growth.

AdvertisingDigital MediaJournalismMedia and Entertainment

Responsibilities

Collaborate with Director of Sales and other departments to accomplish station objectives
Organize, direct and manage the performance of a team of local sales Account Executives
Negotiate ratings, rates and budgets
Develop new business utilizing all station platforms including broadcast, digital and mobile
Coach Account Executives on Scripps Sales Process (SSP) in the field
Train, develop and motivate the local sales team to achieve revenue goals
Foster career growth and development of the sales team
Maintain positive relationships with outside vendors
Interface with traffic systems to ensure efficient management of airtime inventory
Oversee accounts receivable and credit policies
Develop pricing and packaging strategies that meet client and station needs
Position the station effectively against competing advertising options
Forecast sales revenue and manage department expenses to achieve financial goals

Qualification

Media sales experienceStrategic account managementBroadcastDigital capabilitiesCoaching skillsSales negotiationData analysisTeam leadershipMicrosoft Office proficiencyGoogle Office knowledgeVirtual conferencing skillsTime managementCommunication skillsPresentation skills

Required

Bachelor's degree in business or related field or equivalent experience preferred
Generally, 7+ years proven success in media sales
Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities
Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
Demonstrated aptitude for informal leadership and mentoring
Strong coaching and feedback skills
Ability to motivate others toward team goals
Skills to foster creative and innovative thinking
Strong influencing and selling abilities
Effective teamwork and collaboration skills
Strong analysis and data interpretation capabilities
Exceptional verbal and written communication skills
Outstanding presentation abilities
Strong time management and organization skills
Proficiency with Microsoft Office
Working knowledge of Google Office and virtual conferencing platforms
Ability to manage multiple tasks in a fast-paced environment

Company

The E.W. Scripps Company

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Glassdoor3.4
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Serves audiences and businesses through a growing portfolio of television, radio and digital media brands.
dateFounded in 1878
location
Cincinnati, Ohio, USA
people-size5001-10000 employees
web-link
http://www.scripps.com

Funding

Current Stage
Public Company
Total Funding
$750M
Key Investors
Sinclair Broadcast
2025-11-17Post Ipo Equity
2025-07-29Post Ipo Debt· $750M
1988-06-29IPO

Leadership Team

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Meredith Delaney
President & CEO
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Bill Siegel
Vice President/General Manager WPTV & WHDT
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Recent News

Business Wire
Sinclair Provides Update on Merger Proposal Discussions with The E.W. Scripps Company
2026-01-16
Beyond Bylines
2025 in Review: A Media News Recap
2026-01-11
MarketScreener
Broadcaster E.W. Scripps rejects Sinclair's $622 million takeover bid
2025-12-17
Company data provided by crunchbase