NAYA · 1 day ago
Marketing Director
NYC Metro Area
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
8+ years expNAYA is on an exciting journey of growth, sharing authentic Middle Eastern flavors, and building a strong team. They are seeking an experienced Director of Marketing to lead brand, marketing, and digital engagement initiatives, overseeing the full marketing function to support multi-market expansion.
Restaurants
Hiring Manager
Lori Goldstrohm
Responsibilities
Create and execute NAYA’s long-term marketing strategy to support rapid growth, new market openings, and ongoing brand awareness
Own the NAYA brand, ensuring consistency, clarity, and a strong emotional connection across all channels, platforms, and experiences
Lead integrated marketing campaigns across digital, social, paid media, influencer, community partnerships, PR, and local store marketing
Drive revenue growth through data-driven acquisition, retention, and loyalty initiatives
Oversee digital experience and performance, including website, online ordering pathways, SEO/SEM, and customer engagement platforms
Partner closely with Operations, Culinary, Technology, and People & Culture to align marketing programs with the guest experience and company growth roadmap
Lead and develop a high-performing Marketing team, fostering creativity, accountability, and cross-functional collaboration
Establish KPIs and analytics frameworks to measure campaign performance, refine strategies, and optimize ROI
Serve as executive owner of new restaurant opening (NRO) marketing, supporting market launches with clarity, consistency, and brand amplification
Represent NAYA externally in partnership discussions, media interactions, community impact initiatives, and brand collaborations
Qualification
Required
8+ years of progressive marketing leadership experience, ideally in fast-casual, hospitality, retail, or another multi-unit consumer brand
Proven track record leading both brand marketing and sales-driven revenue channels (catering, B2B, partnerships, or similar)
Demonstrated success in building integrated marketing strategies and scaling programs in a high-growth environment
Strong understanding of digital marketing, loyalty ecosystems, guest data, and performance analytics
Ability to balance strategic thinking with hands-on execution—comfortable building systems, workflows, and teams from scratch
Exceptional leadership, communication, and cross-functional partnership skills
A passion for brand storytelling, hospitality, and creating meaningful guest experiences
Experience overseeing agencies, creative partners, and external vendors
Strong business acumen and the ability to manage budgets, forecasts, and ROI-driven decision-making
Benefits
Competitive pay to recognize your impact
Annual Bonus potential
Paid Time Off and Paid Sick/Safe Time
Medical, dental, and vision insurance to keep you healthy and thriving
Commuter benefits to make life easier
Employee discounts and free NAYA meals — because we believe in enjoying what we serve
Growth opportunities at every level
More on the way!
Company
NAYA
NAYA's goal has always been to serve wholesome, fresh, and authentic Middle Eastern food that tastes and looks fantastic.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-07-30Secondary Market
2020-10-30Acquired
Leadership Team
Hady Kfoury
Founder
Paul Rittenberg
Chief Development Officer (CDO)
Company data provided by crunchbase