Cresco Labs · 1 day ago
Associate Performance Marketing Manager
Chicago, IL
Full-time
Onsite
Mid Level
$80K/yr - $85K/yr
3+ years expCresco Labs is one of the largest public operators in the cannabis industry, focused on normalizing and professionalizing cannabis. The Associate Manager of Performance Marketing will support the development and execution of marketing initiatives to attract and retain customers, utilizing various channels and collaborating with internal and external teams.
CannabisHealth CareMedicalPharmaceutical
Responsibilities
Execute paid media function for Sunnyside, Cresco Lab's national retail brand, creating and executing traditional and digital ad campaigns to drive tickets and build baskets
Utilize external agencies on day-to-day management support of campaigns in-flight and in progress
Ensure execution of campaign launch timelines and media activation with the internal team, agencies, and vendors. From collaborating on a media recommendation to campaign launch, support internal and external stakeholders to stay on track to hit in-market launch dates
Implement and drive national & regional email and text marketing initiatives to increase tickets and lift ticket value. This includes list building initiatives, developing or enhancing automated campaigns, and collaborating the shape and reshape best practices to cascade to regional marketing teams
Manage the continued development of Sunnyside's lead generation programs, including medical patient acquisition. Accountable to manage the existing vendors to enhance their pay-for-performance model and drive added value, while helping to source new opportunities for acquisition plays, including execution across multiple states to deliver measurable results
Compile data and insights for monthly/quarterly qualitative and quantitative reports on marketing performance. Collaborate with Marketing Analytics team to identify KPIs and continue to improve measurement framework and touchpoints
Collaborate with internal and external stakeholders on segmentation and targeting approach for Sunnyside marketing channels
Identify and evaluate performance marketing vendors. Keep informed of cannabis industry activities as well as new marketing approaches, resources, opportunities and best practices
Coordinate cross-functional partners and agency teams to ensure timely & quality creative asset delivery. Support creative process when media, email/text or lead generation is the focal point of creative execution
Responsible for tracking and updating of budget and spend changes. This also includes invoice management and reconciliation
Act as national subject matter expert for CRM, media and acquisition solutions while enhancing knowledge and skills of cross-functional partners
Qualification
Required
Bachelor's degree in Marketing, Communications or related field
3+ years of experience in media planning/analysis
2+ years of experience in email/text marketing, workflow/customer journey experience is a plus
Current channel expertise and experience in learning new methods of advertising, email, and lead generation/acquisition
Retail + CPG experience preferred inclusive of experience with direct-to-consumer tactics
Experience planning and/or managing traditional paid media channels (print, out-of-home, direct mail)
Experience planning and directing digital media including a deep knowledge of the programmatic landscape
Knowledge of digital marketing tools (e.g. Ad Servers, Google Analytics, Ad Words, etc.)
Experience with email and text marketing platform strategy (Customer.io, Alpine IQ)
Strong numerical and analytical skills required resulting in communication of insights to influence future actions and programs
Strong communication skills are required to concisely convey ideas and drive collaboration amongst cross-functional partnerships to achieve clear strategies and seamless execution of programs (exceptional listening skills, persuasive and professional communicator)
Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial environment with a track record of supporting processes from start to finish
Genuine interest in and passion for the cannabis industry is required
Preferred
Retail + CPG experience preferred inclusive of experience with direct-to-consumer tactics
Benefits
Major medical
Dental and vision insurance
A 401(K)-match program
FSA/HSA programs
LTD/STD options
Life insurance
AD&D
Paid holidays
Paid time off
Annual discretionary bonuses
Stock options
Participation in our employee discount program
Company
Cresco Labs
Cresco Labs is a vertically-integrated multi-state cannabis operator inciting the progressive evolution of the medical cannabis industry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$747.5M2025-08-06Post Ipo Debt· $325M
2021-01-15Post Ipo Equity· $125M
2020-02-03Post Ipo Debt· $100M
Leadership Team
Charlie Bachtell
Founder and CEO
Sharon Schuler
Chief Financial Officer
Recent News
Business Wire
2026-01-11
New Cannabis Ventures
2025-11-30
Company data provided by crunchbase