Palo Alto Networks · 8 hours ago
Digital Ad Operations Specialist (Contract)
Palo Alto Networks is a cybersecurity company dedicated to protecting our digital way of life. They are seeking a Digital Ad Operations Specialist to manage and optimize high-impact paid campaigns, ensuring flawless execution and contributing to customer acquisition efforts.
Agentic AICloud SecurityCyber SecurityNetwork SecuritySecurity
Responsibilities
Meticulously build and launch campaigns, ad sets, and individual ads across key channels
Manage the technical pipeline of performance marketing initiatives, contributing directly to the growth of a sophisticated e-commerce business
Oversee audience targeting integration, manage audience match rates across platforms (TTD, Meta, Google/YouTube), and curate segments using tools like LiveRamp
Lead the technical QA process for all ad creative—including static, rich media, video, and third-party tags—to ensure they meet standards and fire correctly across web, mobile, and app platforms
Systematically investigate and reconcile data discrepancies between the Google Ad Server, DSPs, and publisher reporting systems
Be able to resolve complex ad-serving, tracking, and reporting issues with internal teams and external partners
Monitor and optimize campaigns to ensure they run without issue, managing budget pacing to avoid under/over spend, and hit campaign KPIs successfully
Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights
Work closely with Campaign Strategists to create media plans based on historical performance data
Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error
Qualification
Required
Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360)
Deep expertise in DSPs like Display & Video 360 (DV360), The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit
3-6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles
Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current cookie/privacy regulations (GDPR, CCPA)
Bachelor's degree or equivalent relevant work experience required
Preferred
Exceptional candidates will have experience with LiveRamp, Bomobra, Demandbase and other ABM or Audience focused vendors
Benefits
Medical
Dental
Vision
401K
Company
Palo Alto Networks
Palo Alto Networks is a cybersecurity company that offers cybersecurity solutions for organizations.
Funding
Current Stage
Public CompanyTotal Funding
$65MKey Investors
Icon VenturesLehman HoldingsGlobespan Capital Partners
2012-07-20IPO
2008-11-03Series C· $10M
2008-08-18Series C· $27M
Recent News
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