Walmart Canada · 10 hours ago
(USA) Manager, Digital Media - Paid Search
Bentonville, AR
Full-time
Onsite
Mid, Senior Level
$80K/yr - $155K/yr
2+ years expSam’s Club is hiring a Senior Manager, Marketing Planning & Strategy to strengthen their paid search and paid channels performance. This role will focus on optimizing campaigns, ensuring accurate measurement, and driving growth initiatives with major partners like Google and Meta.
DeliveryRetailShopping
Responsibilities
Own paid search planning & operational excellence (primary focus)
Improve performance through measurement you can trust
Be the “fixer” for data, reporting, and access friction
Drive optimization signal readiness and roadmap
Enable SEM creative testing and learning loops
Run clean financial and operational controls
Accelerate Joint Business Partner initiatives (without being “Product”)
Qualification
Required
Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field
Deep experience in paid search (SEM) operations and performance management: campaign setup governance, trafficking workflows, optimization routines, and channel measurement
Strong fluency in measurement, reporting, and data quality: you've owned definitions, reconciled discrepancies, and improved the reliability of performance reporting across teams/partners
Proven ability to partner with agencies and platform partners (Google/Microsoft; Meta a plus) to resolve execution + measurement issues and improve outcomes
Experience translating technical needs into clear requirements and driving delivery through cross-functional teams—while coming from Marketing/Media/Analytics, not Product
Comfort operating as an SME on how media data flows across platforms and internal systems, and how to make it actionable for optimization and learning
Strong stakeholder management: you can align Analytics/DBI, Marketing, Agency, and Product/Eng around shared goals and timelines
High ownership mindset: organized, urgent, and resilient—someone who removes friction and keeps work moving
Preferred
Digital marketing (for example, affiliate marketing, display advertising)
Working with a cross-functional team
Benefits
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase