BRIX Holdings · 22 hours ago
Manager, Loyalty & Guest Insignts
DFW Metroplex
Full-time
Onsite
Entry, Mid Level
2+ years expBRIX Holdings, LLC is a Dallas-based multi-brand franchising company specializing in food service chains. The Manager, Loyalty & Guest Insights is responsible for managing loyalty program performance and translating guest data into actionable insights that inform brand, marketing, and growth strategies across Brix Holdings’ portfolio of brands.
Restaurants
Responsibilities
Manage day-to-day performance of brand loyalty programs, monitoring enrollment, engagement, frequency, and retention metrics
Identify opportunities to optimize loyalty mechanics, earn-and-burn structures, and guest journeys to drive incremental visits and spend
Partner with technology and platform providers (e.g., Lunchbox) to support program enhancements, testing, and ongoing optimization
Analyze guest behavior across channels, including visit frequency, purchase patterns, and lifetime value
Leverage internal data, loyalty platforms, and external research tools (e.g., Technomic) to develop a holistic understanding of the guest
Translate complex data into clear, actionable insights that inform brand strategy, promotions, and campaign planning
Support the development and execution of targeted offers and personalization strategies based on guest segments, behaviors, and preferences
Partner with Media & Content and Brand Engagement teams to activate insights through CRM, email, SMS, app, and digital channels
Monitor performance of targeted initiatives and recommend optimizations based on results
Partner with Media & Content on CRM activation, ensuring loyalty and guest insights are embedded into campaign and channel strategies
Collaborate with Brand Strategy to inform annual planning, promotional strategies, and brand priorities
Support test-and-learn initiatives to continuously improve guest engagement and marketing effectiveness
Develop regular reporting and dashboards that track loyalty performance, guest health, and campaign effectiveness
Deliver insights, recommendations, and implications that inform future planning and decision-making
Stay current on loyalty, CRM, and guest insights best practices, sharing learnings across the organization
Qualification
Required
Strong understanding of loyalty programs, CRM, and guest analytics
Experience analyzing guest behavior, frequency, and lifetime value
Ability to synthesize data from multiple sources into clear, actionable insights
Strong analytical and problem-solving skills, with comfort working in spreadsheets, dashboards, and reporting tools
Excellent communication skills with the ability to present insights in a clear, compelling manner
Highly collaborative mindset with experience partnering across media, content, brand, and analytics teams
Detail-oriented with strong organizational and project management skills
Comfortable working in a fast-paced, multi-brand environment
Bachelor's degree in Marketing, Business, Analytics, Economics, or a related field required
2–5 years of experience in loyalty, CRM, consumer insights, analytics, or marketing strategy roles; restaurant, retail, or consumer brand experience preferred
Hands-on experience managing or supporting loyalty programs and CRM activation
Experience working with guest data, segmentation, and performance reporting
Preferred
Familiarity with loyalty platforms (e.g., Lunchbox) and consumer insights tools (e.g., Technomic) is strongly preferred
Familiarity with Lunchbox loyalty platforms and Technomic guest insights tools is a strong plus
Experience supporting cross-functional teams and translating insights into action
Company
BRIX Holdings
BRIX Holdings is a multi brand restaurant management and franchising company specializing in chains with superior products.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2025-07-22Acquired
Leadership Team
Sherif Mityas
Chief Executive Officer
Pamela Hunt
Chief Financial Officer
Recent News
2025-10-30
2025-10-09
Company data provided by crunchbase