Propelled Brands · 4 hours ago
Community & Digital Marketing Coordinator for Dog Daycare
Propelled Brands is a multi-brand platform company focused on the franchising industry. The Community & Digital Marketing Coordinator is responsible for executing local marketing initiatives to drive qualified leads and support customer retention while representing the Camp Bow Wow brand in the community.
AdvertisingMarketing
Responsibilities
Serve as a visible and approachable representative of the Camp Bow Wow brand within the local community
Identify, establish, and maintain partnerships with local businesses, veterinarians, shelters, dog parks, and nonprofit organizations
Develop and execute referral programs, co-branded promotions, sponsorships, and joint events to drive qualified leads
Conduct proactive outreach, including networking, cold calls, and drop-ins
Research, coordinate, and represent Camp Bow Wow at local events, expos, and community gatherings
Track and evaluate event and partnership performance, including lead generation and conversion outcomes
Develop, manage, and maintain local social media content calendars across relevant platforms
Create and publish engaging, on-brand social content, including graphics, short-form videos, stories, and promotions
Monitor and respond to messages, comments, and customer reviews across digital and feedback platforms
Execute email marketing campaigns to support promotions, events, retention, and customer education
Update and maintain local website content; support local SEO and Google business profile optimization
Create marketing materials using company-approved platforms and tools, ensuring brand consistency
Manage local marketing vendors, advertising opportunities, and budgets as assigned
Own the local lead intake and follow-up process, ensuring timely and personalized outreach via phone, email, and text
Educate prospective customers on Camp services and sell First Day Packages
Schedule and manage Camper interviews and tours
Meet or exceed sales and lead conversion goals
Monitor customer and enrichment feedback, working with management to identify trends and implement improvements
Communicate promotions and upcoming events to Camp employees to ensure alignment and execution
Provide exceptional customer service at the Front Desk as needed (typically 1–2 shifts per week)
Address minor customer concerns and escalate issues appropriately
Participate in staff meetings and support a positive, team-oriented Camp culture
Support Camp operations as needed, including dog care, enrichment activities, and maintaining a safe, clean environment
Qualification
Required
1–2 years of experience in marketing, community engagement, sales, or customer experience (local or service-based marketing preferred)
Experience managing social media platforms and executing local digital marketing initiatives
Excellent written, verbal, and interpersonal communication skills
Strong organizational skills with the ability to manage multiple priorities and deadlines
Detail-oriented with a commitment to brand consistency and high-quality execution
Proactive, resourceful, and solutions-oriented mindset
Ability to work collaboratively in a fast-paced, team-driven environment
Flexible availability, including occasional evenings and weekends for community events
Must be at least 18 years of age and authorized to work in the United States
Must love dogs and be comfortable working hands-on in a dog daycare environment
Preferred
Experience with lead tracking, CRM tools, or customer follow-up systems preferred
Familiarity with content creation tools (e.g., Canva) and basic website or local SEO concepts a plus
Benefits
Bring your dog to work with you!
Eligibility to participate in medical, dental, vision, and other voluntary benefits plans through Propelled Brands on the 1st of the month following your start date
Eligibility to participate in Company’s 401(K) plan through Fidelity & Propelled Brands Inc.
Vacation Time Accrual
Sick Time allowance as required by federal, state, or other company policy
Company Recognized Paid Holidays
Employee discount at Camp Bow Wow
Company
Propelled Brands
Propelled Brands is the corporate umbrella under which service industry franchise brands operate and grow.
Funding
Current Stage
Growth StageTotal Funding
unknown2019-03-01Series Unknown
Recent News
2025-11-20
Company data provided by crunchbase