Duke University · 10 hours ago
Assistant Director, Marketing, Communications & Stewardship, Duke AED
Durham, NC, US, 27710
Full-time
Onsite
Lead/Staff, Director/Executive
$62K/yr - $96K/yr
5+ years expDuke University is seeking an Assistant Director for Marketing, Communications & Stewardship within their Alumni Engagement and Development division. This role involves overseeing marketing strategies, fundraising campaigns, and communications plans to engage alumni and donors effectively.
EdTechEducationHigher EducationUniversities
Responsibilities
Lead development of strategic marketing, fundraising, or communications plans that drive engagement and giving to Duke
Build and manage long-term relationships with assigned partners within AED, schools, and units across campus to set long-term marketing objectives, identify strategies, define audiences, create timelines, and implement tactics across email, social media, direct mail, and other platforms as identified
Manage discrete partner projects aligned with overall marketing, fundraising, and communications plans
Oversee and/or contribute to successful execution of MCS partner fundraising programs, such as the Duke Annual Fund’s Central Communications Plan (CCP)
Develop and implement integrated event marketing plans to maximize attendance at key AED engagement and donor events, such as Homecoming, Reunion, Women’s Weekend, volunteer programs, and others. Attend and participate in events as necessary
Oversee AED advertising objectives across all media channels, including Duke Chronicle, Duke Magazine, social media, digital, campus signage, and others. Collaborate with creative teams to make recommendations and execute tactics
Integrate individual marketing, communications, and fundraising efforts into larger AED operating plans and communications
Work with MCS teams to develop videos, websites, messaging, written communications, social media, and other resources that support marketing efforts to drive engagement, fundraising, and stewardship
Coordinate multi-channel marketing efforts with all MCS partner teams and MCS program leads, including the director of fundraising communications, Duke Magazine staff, and University Communications colleagues as appropriate
Lead market and audience research – including primary and secondary methods – to gather insight that informs marketing plans, fundraising, event execution, messaging, and creative work. Efforts may include writing and distributing alumni surveys, organizing online and in-person focus groups, extrapolating learning opportunities from case studies and peer universities, etc
Research and implement engagement and fundraising best practices for nonprofits and universities
Identify opportunities for testing of marketing materials and make recommendations to internal partners for new projects or tactics, based on results
Work with the digital teams to review web and social media analytics to make marketing recommendations
Work with other communications staff members in support of operating plans, quarterly reports, and mid-year analyses
Collaborate with the MCS analytics team and AED Business Intelligence team on data needs and oversee planning, for marketing data tracking, collection, and aggregation, as needed
Plan and lead meetings, working sessions, timelines, budgets, and asset creation in collaboration with project manager and creative team
Prioritize work, meet deadlines, and actively communicate progress and deliverables with the executive directors of marketing and communications and AED partners
Manage development and secure appropriate approvals of marketing materials across a range of mediums, including print, digital, and social
Work with AED partners to facilitate discussion, gain consensus, approvals, and manage expectations in difficult or ambiguous situations
Maintain organized records and files including work product, timelines, plans, etc
Ensure that projects that fall under the position’s oversight are compliant with departmental and university branding standards and policies
Establish relationships with and work with vendors on ongoing basis to ensure smooth project workflows
Perform other duties as assigned
Qualification
Required
Bachelor's degree and 5 -7 years of relevant marketing and/or communications work with increasing levels of responsibility
Demonstrated excellence in messaging and brand development
Experience developing and implementing effective direct marketing campaigns across multiple channels
Experience and comfort managing design, video, and other multimedia production projects
Experience in event marketing, digital marketing, social media, and market/audience research to develop communications plans
Knowledge of educational engagement or fundraising, higher education issues, research universities, and Duke University
Be able to set schedules, prioritize work, and manage deadlines effectively
Be able to deal with ambiguity and shift gears comfortably when situations change
Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations
Develop positive relationships and work collaboratively with a variety of campus partners and AED stakeholders to achieve shared objectives
Demonstrate an ability to influence and persuade others
Demonstrate a careful attention to detail
Share knowledge
Display curiosity and information seeking ability
Work requires a general business background generally equivalent to a bachelor's degree in a business related field
Work requires four years related business or administrative experience to acquire competence in a variety of activities related to marketing and planning. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Preferred
Agency experience
Benefits
Comprehensive and competitive medical and dental care programs
Generous retirement benefits
Wide array of family-friendly and cultural programs
Company
Duke University
Duke University is a private research university providing undergraduate and postgraduate education in medicine and other disciplines.
10001+ employees
H1B Sponsorship
Duke University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (274)
2024 (232)
2023 (202)
2022 (195)
2021 (148)
2020 (121)
Funding
Current Stage
Late StageTotal Funding
$71.15MKey Investors
North Carolina Biotechnology CenterUS Department of EnergyGlaucoma Research Foundation
2023-02-17Grant· $0.11M
2022-09-19Grant
2022-03-09Grant· $0.05M
Leadership Team
Barry Myers
Professor and Director
Dan Ariely
Professor
Recent News
Sports Business Journal
2026-01-22
2026-01-11
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