BarkleyOKRP · 1 day ago
Senior Specialist, Direct Investments
Syracuse-Auburn Area
Contract
Onsite
Mid, Senior Level
$60K/yr - $84K/yr
1+ years expBarkleyOKRP is a company that combines full-funnel media planning and buying services, CRM, data, analytics, and digital experiences. The Senior Direct Investments Specialist is responsible for executing direct media investments, managing vendor relationships, and ensuring smooth campaign implementation across various channels, while optimizing media performance and providing strategic recommendations.
Marketing & Advertising
Responsibilities
Executing direct media investments and managing vendor relationships
Ensuring smooth campaign implementation across offline and digital channels, including audio, video, print, and OOH
Contributing to the tactical execution of media placements within approved media plans
Ensuring accuracy in media activations and supporting contract negotiations
Providing input on strategic recommendations and foundational insights into best practices and strategy
Applying a strong understanding of media measurement to develop effective tactical approaches and budgets
Qualification
Required
Minimum 1 year of Media Buying experience
Knowledge and prior use of buying software (Strata preferred)
Experience working in a DSP (The Trade Desk preferred)
Knowledge and utilization of 1st and/or 3rd party data
Strong organizational and mathematical skills
Ability to multi-task and deliver work on-time for set deadlines
Ability to establish good working relationships with media sales reps and can effectively negotiate rates/makegoods, etc
Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
Ability to communicate effectively within a team environment, with outside media sales reps as well as with current clients
Must be prepared for a fast-paced environment and be comfortable making decisions
Benefits
Multiple health insurance options
Flexible PTO
Life insurance
401K
Company
BarkleyOKRP
BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase