Fernway · 3 days ago
Director of Sales - MA
Massachusetts, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$200K/yr - $200K/yr
5+ years expFernway is a leading company in the cannabis industry, seeking a Director of Sales to develop and execute sales strategies. The role involves managing a team of Account Executives, driving revenue growth, and maintaining strong customer relationships while ensuring compliance with state regulations.
CannabisE-CommerceFarming
Hiring Manager
Allison Twyeffort
Responsibilities
Lead & Inspire : Build, mentor, and manage a high-energy, results-driven sales team of Account Executives
Drive Revenue Growth : Develop and implement statewide sales strategies to expand distribution and exceed revenue targets
Market Expansion : Identify new opportunities to grow our footprint throughout the Massachusetts market
Relationship Management : Cultivate and maintain strong partnerships with dispensary owners and key stakeholders
Sales Strategy & Execution : Work directly with the VP of Sales to develop and refine highly effective sales tactics, pricing strategies, and promotional initiatives
Pipeline & Account Management : Own pre-operational pipeline management, ensuring a smooth transition from initial relationship-building to ongoing management by Account Executives
Data-Driven Decision Making : Track and analyze sales statistics based on key quantitative metrics, preparing reports for the Management Team
Field Engagement: Be in the market regularly to support your team, engage clients, and stay ahead of industry trends
Cross-Department Collaboration : Coordinate with marketing on product launches, events, and promotions, and work closely with fulfillment and distribution teams to ensure exceptional services
Compliance & Industry Knowledge: Ensure adherence to state regulations and industry customs while staying ahead of market shifts and consumer trends
CRM & Sales Tracking : Maintain accurate client data, sales orders, and account updates in HubSpot or similar CRM systems
Qualification
Required
5+ years of experience in sales, with at least 2+ years in a director-level role leading an outside sales team
Demonstrated ability to scale sales operations, grow revenue, and expand market share
Strong understanding of the MA market as a whole, and a proven track record of success selling-in to key retailers
Able to set vision and strategy while also rolling up your sleeves to execute
Persuasion, overcoming objections, active listening, and negotiation expertise
Experience using CRM systems such as HubSpot, along with proficiency in Microsoft Office and Google Suite
Skilled in developing and maintaining long-term business partnerships
Passion for building something dynamic in an evolving industry
Demonstrates strong ethical conduct and professionalism in all interactions
Willingness to travel regularly within Massachusetts (statewide)
Benefits
Benefits package including health, dental, vision, and 401(k)
Company
Fernway
Fernway is a cannabis vaporizer brand that aims to empower people to enjoy cannabis with confidence and ease.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$13.72MKey Investors
Delta Emerald Ventures
2024-04-01Convertible Note· $6M
2023-08-09Debt Financing· $4.83M
2020-08-03Seed· $2.89M
Leadership Team
C
Christopher Gallant
CEO + Co-Founder
Liam O'Brien
CMO + Co-Founder
Recent News
2024-12-28
Company data provided by crunchbase