Walmart Canada · 2 days ago
(USA) Director, Digital Media - Content Strategy
Bentonville, AR
Full-time
Onsite
Director/Executive
$132K/yr - $264K/yr
10+ years expWalmart Inc. is a leading retail company, and they are seeking a Director of Social Content & Platform Strategy. This role focuses on developing and leading business strategies for creators to produce engaging content, while collaborating with various cross-functional teams to enhance social commerce initiatives.
DeliveryRetailShopping
Responsibilities
Lead and advance our Social Commerce Content & Platform Strategy, inclusive of growth vision, financials, operations, production, and measurement
Evolve and scale creator-first content production, including incentive models, platform & program offerings, & unified user experiences
Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes
Drive efforts internally & externally with executive partners, leadership, and cross-functional teams
Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms (e.g. paid, onsite, in-app, etc.). Balance short-term and long-term approach. Proactively champion platform trends, algorithm changes, creator formats, and emerging social behaviors to inform strategy
Pilot and scale new platforms, features, and content formats. Evaluate, activate, and scale AI-enabled & automated program offerings that reduce operational friction in the creator & customer journey. Advance trend intelligence capabilities that tie to product assortment
Develop editorial stories and storytelling-led briefs that inspire & guide creators’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance. Ensure authentic, brand-safe, and performance-driven creator integrations that prioritize creators’
Partner with creative teams and creators to produce content based on business targets, campaign objectives, & editorial calendars
Lead and develop a team of editorial, platform managers, and production leads. Partner with cross-functional stakeholders & agency partners including marketing, media, social, legal, PR/comms, and tech
Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams. Forge strategic partnerships with complementary partners that enable content growth & automation
Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action. Create and progress experimentation roadmap
Qualification
Required
Minimum 10+ years of work experience in a related area (e.g. Influencer Marketing, Creator Platforms, Content Marketing, Digital Marketing)
Deep expertise in social commerce & the creator economy, inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally
Experience with social commerce platforms and/or activations
Quantitative and qualitative data analysis, and ability to create future strategies based on insights
Someone who can be both a visionary and big picture conceptual thinker as well as a doer
Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
Gravitas to advocate, influence, and gain buy in both internally and externally
Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce
Effective communication skills – you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
Highly organized and detail-oriented
Builder mentality, ability to build programs from the ground up and self-start with little direction
Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field
Preferred
Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase