Indiana Optometric Association · 8 hours ago
Marketing Communications Manager
Carmel, IN
Full-time
Hybrid
Mid, Senior LevelThe Indiana Optometric Association is a statewide organization representing the interests of optometrists. They are seeking a Marketing & Communications Manager responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and revenue growth while overseeing brand positioning and marketing campaigns.
Health CareHealth Diagnostics
Responsibilities
Advises the executive director and staff on internal (members) and external (sponsors & public) communications opportunities
Plans, designs, writes, and publishes IOA newsletters, brochures, email blasts, and other publications
Prepares and distributes monthly press releases
Collects information and prepares scripts for IOA award presentations
Manages the IOA’s website and keeps website content updated
Arranges for videographers and photographers as needed
Obtains quotes and arranges all IOA printing
Other duties as assigned by the Executive Director
Advises the executive director on corporate sponsorship strategies and opportunities
Prepares brochures, mailers, and online materials promoting IOA’s convention, seminars, and other events using Adobe InDesign or similar product
Prepares paper and electronic registration forms for IOA events
Manages all IOA sponsorship programs, including IOA’s Corporate Partner Program, the Patron Sponsor Program, and all continuing education speaker and event sponsors
Prepares and distributes annual brochure detailing IOA sponsorship opportunities for corporate entities
Prepares, distributes, and collects sponsorship agreements
Communicate regularly with corporate sponsors and sales representatives to ensure sponsors and representatives recognize the value of their sponsorship
Arranges, coordinates, and serves as onsite contact for IOA tradeshows and sponsors exhibition opportunities
Designs and orders all signage for IOA events
Assists with meeting planning, including but not limited to banquet event orders and site selection to accommodate vendors
Oversees and implements social media tactics that align with predetermined strategies
Qualification
Required
Excellent communication, leadership, and project management skills
Experience in a small or mid-sized association or company
Proven success in building and executing integrated marketing strategies
Strong understanding of digital marketing, analytics, and marketing technology
Ability to balance strategic thinking with hands-on execution
Preferred
Marketing experience, including leadership responsibility preferred
Experience with Adobe InDesign preferred
Benefits
Competitive compensation and benefits.
Professional development support.
Mileage and travel reimbursement.
Company
Indiana Optometric Association
The Indiana Optometric Association is an organization that supports optometrists through advocacy and continuing education
Founded in 1897
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase