Betches Media · 8 hours ago
Senior Manager, Integrated Marketing
New York, United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expBetches Media is a leading digital media and lifestyle destination for women, now part of LBG Media. They are seeking a Senior Manager, Integrated Marketing to lead the creation of pitch materials and manage the pre-sale process for cross-platform brand partnership campaigns.
Publishing
Responsibilities
Work alongside all Sales & Partnerships teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs)
Effectively manage a high volume of inbound and proactive RFPs with large budgets
Expertly design and convey campaign ideas through custom content presentations
Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
Partner with all Sales& Partnerships teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential
Partner with Branded Content to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business
Write and create materials in the Betches Media and LBG brand voices
Assist with pricing and packaging opportunities
Showcase Betches Media and LBG potential to outside audience, talent, and clients
Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives
Qualification
Required
5-7 years experience working in marketing for a digital publisher, media company, agency, or similar company
5-7 years experience with the pre-sale process, creating client programming for paid digital & event proposals
Strong design, storytelling, and creative strategy experience
Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus)
Ability to translate client KPIs into actionable campaign strategies
Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands
Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit
Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings
Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc
Fluency in the language of online measurement: uniques, pageviews, visits, etc
Comfort presenting to and communicating with clients
Agility and ability to work both independently and cross-functionally
Leadership—own meetings with sales and creative teams
Strong organizational and analytical skills
Quick, creative thinking & ideation mindset with a passion for social media and branded content
Bachelor's degree from an accredited college or university
Benefits
Our DEI+ Commitment
Company
Betches Media
Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-18Acquired
Leadership Team
Aleen Dreksler
Co-Founder and Chief Executive Officer
Recent News
2026-01-08
BNN Bloomberg
2025-11-04
2025-10-28
Company data provided by crunchbase