Ibotta · 21 hours ago
Senior Manager, Strategic Insights
Denver, CO
Full-time
Hybrid
Senior Level
$135K/yr - $155K/yr
7+ years expIbotta is seeking a Senior Manager, Strategic Insights to join their innovative team and contribute to their mission to Make Every Purchase Rewarding. This role serves as the strategic authority on customers, competitors, and the broader industry, partnering closely with various teams to deliver proprietary customer research that informs compelling B2B content and sales narratives.
AppsCouponsE-CommerceMobileMobile AppsRetailService IndustryShopping
No H1B
Responsibilities
Manage quarterly brand equity tracker to monitor awareness, sentiment, and perception against key competitors
Conduct original research and benchmarking studies to be used as the backbone for white papers, thought-leadership articles, and lead-gen assets
Translate research findings into digestible "insights kits" for the sales team, providing the data-backed evidence needed to validate our market position
Partner with Product Marketing to design and oversee feedback loops (NPS, CSAT, win/loss interviews) to provide the business with a continuous pulse on customer satisfaction and pain points
Synthesize qualitative and quantitative data to build a comprehensive view of how customers discover, evaluate, and choose our solutions
Act as a consultant to Product, Marketing, and Sales teams, ensuring that the "Voice of the Customer" is represented in roadmap and messaging decisions
Qualification
Required
7+ years of experience in market research, consumer insights, or strategic planning
Deep expertise in both qualitative and quantitative research design, including survey programming, sampling strategy, focus group moderation, and statistical significance
Proven ability to support Sales and Content teams by identifying 'winning' data points that drive conversion and brand authority
Advanced skills with research tools (e.g., Qualtrics, Momento, or Typeform) and data visualization platforms (e.g., Tableau, Looker, or high-end PowerPoint storytelling)
A track record of presenting complex findings to executive leadership in a way that is clear, persuasive, and jargon-free
Bachelor's degree in Marketing, Behavioral Science, Statistics, Economics, or a related field
Candidates must live in the United States
Applicants must be currently authorized to work in the United States on a full-time basis
Preferred
Experience in B2B or AdTech environments is a major plus
Master's/MBA preferred
Benefits
Competitive pay
Flexible time off
Benefits package (including medical, dental, vision)
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals
Company
Ibotta
Ibotta is a web and mobile application.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.92MKey Investors
Koch Disruptive TechnologiesNotable CapitalJames Clark
2024-04-18IPO
2019-08-06Series D
2017-08-04Series D· $25M
Leadership Team
Luke Swanson
Chief Technology Officer
Matthew Puckett
Chief Financial Officer
Recent News
2026-01-16
2025-11-24
Johnson Fistel, PLLP
2025-11-18
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