Razorfish Health · 19 hours ago
Director, Brand Strategy
Philadelphia, PA
Full-time
Hybrid
Director/Executive
$107K/yr - $153K/yr
7+ years expRazorfish Health is a company focused on modern medicine, utilizing science, technology, and innovation to enhance healthcare connections. The Director, Brand Strategy will lead the effort to uncover customer insights and translate them into impactful marketing strategies for a major client.
AdvertisingAnalyticsConsultingHealth CareMedicalMobile AppsUX DesignWeb DesignWeb Development
Responsibilities
Synthesize market research to identify unique insights that will inspire and guide the development of innovative brand strategies marketing ideas
Identify high-impact opportunities to drive brand growth
Develop clear creative briefs with focused strategic insights and business rationale
Manage the annual brand planning process across a large, complex, multi-indication brand
Lead and facilitate workshops to generate new thinking and improved business strategies
Build productive collaboration and enable successful teamwork across fields
Demonstrate the impact of Brand Strategy by creating demand for its contributions
Remain on top of trends in healthcare, pharma and the medical industry
Manage and mentor junior strategists/planners
Qualification
Required
Bachelor's degree required, preferably within business, advertising, marketing, communications, psychology, or related field
At least 7 years' experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role)
Strong awareness of brand strategy frameworks and process, with the ability to create compelling recommendations to drive business objectives
Exceptional customer insight skills and intuitive ability to understand audience motivations
Ability to distill complex research into actionable insights
An ability to integrate multiple perspectives
Strong communication, writing, and influence skills
An independent problem solver who works well in a collaborative, cross-functional environment
Inspirational leadership style and a passion for pharmaceutical marketing
Preferred
MBA a plus
Familiarity with segmentation, analytics, and media research tools is a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Razorfish Health
Razorfish Health is a full-service agency.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jill Kauffman
EVP, Chief Strategy Officer
Company data provided by crunchbase