Flora Food Group · 2 hours ago
Senior Brand Manager
Hackensack, NJ, US
Full-time
Onsite
Mid, Senior Level
6+ years expFlora Food Group is a global branded food champion offering a range of delicious, natural, and nutritious food products. The Senior Brand Manager for Country Crock will be responsible for driving brand growth, equity, and innovation, leading cross-functional initiatives in brand strategy, marketing activation, and new product development.
Food and BeverageFood ProcessingNutritionWholesale
Responsibilities
Act as the general manager owning the P&L of 50M + and leading the brand’s strategic direction across equity, innovation, and commercial performance
Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs
Manage brand positioning, visual identity, and messaging across all touchpoints
Champion consumer-first thinking, translating insights into bold strategies that deepen relevance and household penetration
Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels
Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers
Build compelling customer sell-in stories and retailer-specific programs that reflect brand priorities and shopper behavior
Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed
Manage forecasting, budgeting, and financial planning with rigor and agility
Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization
Drive portfolio strategy to optimize mix, pricing, and pack architecture in line with consumer and customer needs
Oversee integrated marketing campaigns including TV, digital, social, shopper, and influencer programs
Collaborate with Creative and Media teams to ensure content is insight-led and brand-consistent
Develop brand toolkits and assets for sales and customer teams
Ensure content is insight-led, culturally resonant, and consistent with brand identity and tone
Inspire and align cross-functional teams around brand priorities, fostering a culture of accountability, creativity, and collaboration
Serve as a key voice in leadership forums, representing the brand’s perspective and advocating for consumer-centric growth
Qualification
Required
6–10 years of experience in brand management, marketing and Communications within the food or CPG industry
MUST UNDERSTAND TOP FOOD TRENDS INCLUDING CELEBRITIES AND INFLUENCERS
Proven ability to drive brand growth through consumer-first strategies and cross-functional leadership
Strong analytical skills and business acumen, with proficiency in tools such as Nielsen, IRI, or similar data sources
Effective project manager who thrives in fast-paced, collaborative environments
Bachelor's degree required
Demonstrated ability to balance large-scale corporate environments with entrepreneurial agility, showing comfort with ambiguity, speed, and resourcefulness
Strategic thinker with mental agility to shift between high-level vision and hands-on execution across functions
Experience in purpose-led storytelling and building culturally resonant brands
Strong track record of leading cross-functional teams and influencing across matrixed organizations to deliver results
Will to travel up to 15% for agency meetings, plant visits, and customer activations
Preferred
MBA preferred
Ideal to have worked in a large CPG AND start up environment
Company
Flora Food Group
Flora Food Group produces and sells butter, spread, cream, and cheese.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeffrey Jacobsen
Chief Financial Officer -US
Brian Orlando
Chief Marketing Officer, Americas
Recent News
2025-11-07
2025-10-16
2025-10-11
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