Mile Marker · 1 day ago
Associate Media Director
New York, NY
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $125K/yr
6+ years expMile Marker is a leading media agency focused on growth marketers, providing innovative media strategies to drive impactful business outcomes. The Associate Media Director will develop and execute media plans while collaborating with various teams to ensure client success and enhance campaign effectiveness.
MarketingMedia and Entertainment
Responsibilities
Drive the development of innovative media strategies to propel brand growth, turning insights into actionable plans
Utilize an understanding of consumer journey management in the development of data-driven and scalable media plans
Ability to see how performance and brand media come together, using that understanding to create and present full-funnel media goals, objectives, and success metrics
Own the success of client media engagements, providing effective communication, project management, and creative problem-solving
Act as a point of contact with AdTech partners, inventory suppliers, and data providers
Coordinate with Digital, Traditional, Biddable, and Analytics teams to enhance campaign effectiveness and maximize conversion
Translate client goals into compelling and well-supported media recommendations & strategies, ensuring alignment with target audiences
Craft and execute media plans, including skilled negotiation and media buying
Manage strategic planning processes, including budget allocation and persuasive presentation creation
Oversee the development of tactical plans from RFP to final presentation, ensuring precision and creativity
Create and present strategic proposals and client POVs, collaborating with internal teams
Assume full responsibility for campaign planning, demonstrating expertise in market and audience dynamics
Cultivate strong relationships with clients and media vendors, exploring new opportunities and leading testing initiatives
Direct the workflow of Planning, Activation & Biddable Media teams, ensuring adherence to best practices and strategic optimizations
Qualification
Required
6-9 years media planning/buying
2+ years experience at a hands-on agency
3+ Years managing & mentoring media planning & buying teams
Hands-on experience with media channels including Digital Display, Digital Video, Paid Social, Programmatic
Strong experience optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc
Ability to organize and prioritize work and deliver with a sense of urgency
Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
Ability to work autonomously yet seek counsel when necessary
Strong ability to juggle multiple tasks while maintaining extraordinary attention to detail
Preferred
Experience Planning & Buying Traditional media (TV, Print, and Out-of-Home) strongly preferred
Working knowledge of DTC, OTC and CPG verticals a plus
Company
Mile Marker
Mile Marker is an independent media agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Emilie Vasu
Vice President of Business Development
Neely Thomas
VP, People & Development
Recent News
2025-12-17
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