Excelion Partners · 1 day ago
Market Segment Manager
United States
Full-time
Remote
Senior Level
5+ years expExcelion Partners is looking for a Market Segment Manager to define and drive growth strategies for an expanding market segment. The role involves conducting market analysis, leading customer insights, and collaborating with cross-functional teams to influence product development and market strategies.
ConsultingInformation TechnologyLegalMobileSoftware
Responsibilities
Identify and size attractive growth markets using customer, trend, and competitive analysis
Map markets to clarify customer segments, unmet needs, and competitive positioning
Develop strong, evidence-based perspectives on where the business should compete and why
Assess market attractiveness, barriers to entry, and revenue potential to guide portfolio priorities
Lead customer and market research through interviews, surveys, and field observation
Translate insights into clear problem statements and opportunity definitions for Product Management and Product Development
Champion a customer-first mindset to ensure products and positioning reflect true value drivers
Partner closely with Product Management, Engineering, and Sales to align on market direction and opportunity selection
Influence decisions across teams and organizational levels without direct authority
Communicate market insights and strategic recommendations clearly and credibly to senior leadership
Build and prioritize business cases for new growth opportunities
Track post-launch performance, including adoption, revenue growth, and customer satisfaction
Refine value propositions and go-to-market strategies as markets and customer needs evolve
Qualification
Required
Bachelor's degree in Marketing, Business, or a related technical field
5–10 years of experience in strategic marketing, market research, or business development, ideally in a B2B or industrial environment
Willingness to travel up to 50%
Proven success in market or segment strategy, portfolio prioritization, or new market entry
Company
Excelion Partners
Internet of Things (IoT), business data intelligence, cloud development services, mobile application development.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Arin Olson
Director of Consulting Services | Excelion Partners | Snow Fox Data
Katelyn Bogenschneider
Head of Marketing | Excelion Partners | Snow Fox Data
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