L'Oréal · 15 hours ago
Head of Global Digital (NYX)
El Segundo, CA
Full-time
Onsite
Director/Executive
$147K/yr - $213K/yr
15+ years expL'Oréal is a leading beauty company, and they are seeking a Head of Global Digital for their NYX Professional Makeup brand. This role will oversee the global digital marketing strategy, focusing on eCommerce and social commerce, particularly through platforms like TikTok, while ensuring brand consistency and driving innovative digital initiatives.
BeautyConsumer GoodsCosmetics
Responsibilities
Lead the global digital strategy across direct-to-consumer ecommerce, e-retailer partners and pure players
Responsible for online marketing, merchandising, user experience, site operations and the global digital marketing calendar. Ensure alignment with all global partners at the zone and country level
Responsible for the visual and content strategy of the brand on-site, including images, videos, articles, and other digital media (banner ads, email blasts, site updates, blog and content updates etc.)
Manage execution of the strategy, including ongoing development of creative content, and site modifications, and enhancements
Responsible for providing leadership to all markets around SEM, SEO, affiliate and re-targeting programs
Lead the GEO revolution
Drive the global "Social Commerce Conquest," with a primary focus on TikTok Shop and emerging social platforms to ensure accretive growth
Execute a Content Flooding strategy to effectively hack the TikTok and social algorithms, ensuring maximum brand visibility and engagement
Remain selective on assortment for social channels to drive exclusivity and incremental sales without cannibalizing traditional e-retail
Drive the adoption and democratization of L’Oréal Group AI tools within the DMI teams to revolutionize content creation and operational efficiency
Lead the Content Disruption mandate: identify and implement innovative ways to attract, engage, and convert GenZ through non-traditional digital storytelling
Act as the overall "Marketing Guarantee," ensuring NYX PM maintains high levels of trust and authenticity across all digital touchpoints
Develop and deploy holistic global digital guidelines to ensure brand consistency across multi-platform environments
Negotiate terms and agreements with third-party agencies and technology partners at a global level
Oversee the budget process for sites and revenue streams, managing sales revenues and profitability while focusing on KPIs that achieve global ecommerce growth
Serve as the go-to person for all global digital innovation across all digital and physical channels/touchpoints
Develop a global roadmap for CRM and innovative customer relationship management tactics, including AI-driven personalization, SMS, chatbots, and push messaging
Manage the NYX Professional Makeup mobile app (iOS and Android) enhancements, building business cases for global rollout and expansion
Qualification
Required
15+ years of progressive experience managing a high-volume business-to-consumer Digital business
Bachelor's degree in Digital, Marketing, or a related field
Deep expertise in TikTok Shop ecosystem and Social Commerce growth strategies
Proven experience in integrating AI tools into marketing workflows
Strong knowledge of current Digital trends, strategies, and techniques (Social SEO, Algorithm Hacking, GenZ consumer behavior)
Highly knowledgeable and passionate about the beauty world and beauty trends
Excellent qualitative and quantitative skills
Proficient in Microsoft Office, Google Analytics 4, L'Oréal Group AI Suite, Basecamp, and JIRA
Benefits
Bonus
Company
L'Oréal
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).
10001+ employees
H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (6)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Greenberg
CEO L’Oréal USA and President, North America Zone
Haley Cohen
Chief of Staff to the CEO of L’Oréal USA
Recent News
2025-11-14
2025-11-03
caixinglobal.com
2025-11-01
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