Gainsight · 12 hours ago
Senior HubSpot Marketing Administrator & Campaign Analyst
United States
Full-time
Remote
Senior Level
$80K/yr - $90K/yr
5+ years expGainsight is an AI-powered retention engine behind customer-centric companies, and they are seeking a Senior HubSpot Marketing Administrator & Campaign Analyst to enhance their global marketing efforts. This role involves optimizing HubSpot for smarter campaigns and deeper performance insights while collaborating with various teams.
AnalyticsInformation TechnologySaaSSoftware
Responsibilities
Serve as the primary administrator of our HubSpot Marketing Hub, overseeing configuration, optimization, and day-to-day system health
Build and manage advanced marketing workflows, nurturing tracks, customer journeys, behavioral triggers, and lifecycle programs
Create and maintain best-practice campaign structures, templates, and governance frameworks
Design and optimize web forms, conversion paths, and lead capture experiences across our multiple web properties
Ensure data quality, deduplication, enrichment, and consistent CRM hygiene across regions and teams
Represent our larger MarTech stack beyond HubSpot - including 6Sense, Qualified, Pathdactory and more - on matters of corporate IT Strategy and operational excellence
Develop high-quality dashboards, reports, and attribution insights for Marketing, SDR, and Sales leadership - both within Hubspot, and by leveraging Hubspot data in other reporting and analytic environments
Partner with campaign owners to analyze performance, identify conversion bottlenecks, and recommend optimizations
Leverage buyer intent signals, lead scoring models, and intent-based segmentation to improve targeting and pipeline creation
Apply HubSpot’s SEO, Customer Journey & content optimization tools to improve organic performance and on-page effectiveness
Build and enhance enterprise-grade lead scoring frameworks incorporating behavioral, firmographic, and intent data
Collaborate with Sales Operations, SDR Leadership, and RevOps to optimize lead routing to global sales teams
Continuously evaluate scoring and routing logic to maximize pipeline quality and speed-to-lead performance
Own and optimize integrations with key enterprise systems, including Salesforce, PathFactory, 6sense, Qualified, webinar platforms, data enrichment tools, and analytics platforms
Work closely with IT/Security to ensure deployments meet global security standards and reflect strong access controls
Manage configuration changes, API-based integrations, and vendor relationships where needed
Maintain compliance with GDPR, CASL, CAN-SPAM, and other regional regulations
Implement permissioning, auditing, and security controls to ensure responsible data stewardship
Lead governance for data retention, lawful basis tracking, double opt-in processes, and global privacy workflows
Bring a fresh, strategic perspective to how our organization uses HubSpot
Lead a ground-up modernization effort of our HubSpot deployment—improving structure, automation, governance, and scalability
Evangelize best practices across marketing, SDR, and sales teams
Conduct training, documentation, and implementation of new processes that elevate platform excellence
Qualification
Required
5+ years hands-on HubSpot administration experience, ideally in enterprise B2B SaaS environments
Proven track record managing large-scale email marketing programs, scoring models, routing logic, and workflow architecture
Deep technical understanding of: Workflows, Forms & Landing Pages, Campaigns, Lists, Segmentation & Targeting, Reporting & Dashboards, Buyer Intent and Lead Scoring, SEO, Content Optimization, and HubSpot's Analytics Suite
Experience integrating HubSpot with Salesforce and other enterprise systems
Strong command of data structures, lifecycle tracking, system governance, and marketing-to-sales handoff models
A builder's mindset—excited to design, rearchitect, and optimize a complex HubSpot instance
Ability to translate business requirements into scalable, elegant technical solutions
Strong communication skills and a collaborative approach with Marketing, SDR, Sales, and RevOps partners
Benefits
Fully covered medical premiums (employee-only)
Flexible PTO
401(k) plan
Dental and vision coverage
Remote work options
$10,000 lifetime fertility stipend
Access to coworking spaces around the globe
Dedicated Recharge Holidays - one long weekend each quarter to relax and reset
Company
Gainsight
Gainsight is a technology company that offers a range of software for optimizing the customer experience and improving product analytics.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$156.25MKey Investors
Lightspeed Venture PartnersInsight PartnersBessemer Venture Partners
2020-11-30Acquired
2017-05-09Series E· $52M
2015-11-12Series D· $50M
Leadership Team
Nick Mehta
Board of Directors and Special Advisor to the CEO
Mickey Alon
CTO and Founder of Gainsight PX
Recent News
2026-01-13
Morningstar.com
2025-11-03
Company data provided by crunchbase