Head of Growth Marketing jobs in United States
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Paragon Fitwear · 1 week ago

Head of Growth Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
money$150K/yr - $160K/yr
date4+ years exp

Paragon Fitwear is a premium activewear brand for women who lift weights, known for innovative designs and a strong market presence. They are seeking a Head of Growth Marketing to accelerate growth through data-driven strategies, focusing on scaling acquisition revenue on Meta and improving creative strategies. The ideal candidate will have experience in DTC marketing and a proven track record of scaling brands profitably.

FashionLingerieProduct DesignRecycling

Responsibilities

Scale acquisition revenue on Meta while maintaining CAC targets
Own creative strategy and direct the creative team
Develop and execute offer testing strategy
Own the marketing calendar and promotional plan
Roadmap and execute CRO tests to improve CVR and profit per session
Work with product team on positioning and ad strategy for new products
Depending on experience, oversight or collaboration with affiliate/influencer and brand marketing
Light oversight of retention channels with potential to expand scope

Qualification

DTC brand strategyMeta advertisingCRO testingShopify experiencePeople managementProcess orientedData drivenWritten communication

Required

Proven track record of leading strategy that has scaled a DTC brand past $20M
Experience spending 7 figures per month on Meta for a single brand
4+ years working in DTC marketing at a fashion, lifestyle or beauty brand
2+ years of people management
Experience working with Shopify & Shopify apps
Process oriented and has clear system for managing priorities and setting/achieving goals
Can read financial statements and know how to tie profitability into marketing
Exceptional written communication skills for a fully remote environment

Benefits

Unlimited vacation days + 12 paid federal holidays
Medical & dental stipend
Free Paragon products

Company

Paragon Fitwear

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Paragon Fitwear specializes in designing and producing leggings, joggers, shorts, tops, sports bras, and clothes with recycled materials.
dateFounded in 2013
location
Ada, Michigan, USA
people-size11-50 employees
web-link
https://www.paragonfitwear.com

Funding

Current Stage
Early Stage

Leadership Team

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Jeff Serini
Co-Founder
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Emery Max
Managing Partner
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Company data provided by crunchbase