GetWhys · 7 hours ago
Product Marketing
Boise (ID)
Full-time
Onsite
Mid Level
$150K/yr - $165K/yr
4+ years expGetWhys is a VC-backed SaaS company building AI-powered customer research and messaging tools for product marketers. They are seeking a content-forward Product Marketer to own the product narrative and create compelling content that drives demand generation and sales.
Artificial Intelligence (AI)Information TechnologyInternetSoftware
Responsibilities
You’ll collaborate on the creation of high-quality, product-aligned content that communicates GetWhys’ value clearly and persuasively:
White papers, e-books, and industry POVs rooted in customer insight
Case studies: customer interviews, narrative development, and final packaging
Persona specific landing pages and website sections
Product and feature launch content
Blog posts and long-form editorial content
Social content for thought leadership, with a strong emphasis on LinkedIn
You’ll translate positioning and customer insight into narrative content that resonates deeply with each target persona
You’ll build and maintain the foundations that make our content effective:
Create and evolve product messaging, value propositions, and differentiation
Own persona development, including pains, jobs-to-be-done, and messaging frameworks
Enable Sales with strong product-content assets: one-pagers, decks, and competitive content
Partner closely with Product to influence the roadmap and turn features into compelling stories customers actually care about
Partner with the Head of Marketing to execute multi-channel campaigns with strong content foundations
Manage content calendars and ensure consistency in voice, narrative, and positioning across channels
Work cross-functionally with Sales, Product, and Leadership to align on messaging priorities
Qualification
Required
4+ years of experience in Product Marketing, Content Marketing, or a closely related role in B2B SaaS. Ideally, you've done both Content and Product Marketing
Proven ability to create high-quality, written content that connects product value to customer pain
Strong storytelling instincts paired with strategic thinking around positioning and personas
Experience supporting Sales with customer-facing assets and messaging
Someone who can own the narrative end-to-end, from blank page to published asset
Preferred
Experience at an early-stage or fast-growing startup is a strong plus
Ideally, experience marketing to other marketers
Benefits
Healthcare, Dental, and Vision insurance (90% of your deductible, 75% of your dependents')
401(k) with 3% company match
Unlimited PTO (suggested minimum 10 business days per year)
12 weeks paid parental leave
18 company holidays, with unlimited PTO
Company
GetWhys
GetWhys is an AI-first customer insights platform built to transform how businesses understand their customers.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$3.02MKey Investors
NEXT Frontier Capital
2025-02-04Seed· $2.75M
2023-05-08Seed· $0.27M
Recent News
2025-02-13
thesaasnews.com
2025-02-06
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