Palmetto Bluff · 10 hours ago
Real Estate Marketing Manager
Bluffton, SC, US
Full-time
Onsite
Senior Level
5+ years expPalmetto Bluff is an award-winning development nestled along the May River in South Carolina, seeking a Real Estate Marketing Manager to drive demand and support sales growth. This role involves developing and optimizing marketing strategies, collaborating with sales teams, and managing marketing initiatives to attract prospective buyers.
Real EstateRental PropertyResidentialResorts
No H1B
Responsibilities
Partner with marketing leadership to develop and execute real estate marketing strategies that drive qualified lead generation and sales revenue
Proactively identify, test, and implement new lead-generation strategies, channels, and tactics, refining approaches based on performance and market response
Continuously evaluate marketing effectiveness, bringing forward recommendations to improve lead quality, engagement, and conversion
Collaborate closely with the Sales team to align marketing efforts with business goals and ensure marketing initiatives support the full buyer journey
Brainstorm and implement new, creative ways to position Palmetto Bluff Real Estate Company as the leading firm within the community
Execute the overall Palmetto Bluff Real Estate Company marketing strategy as directed by the VP of Marketing and Director of Marketing, ensuring projects are delivered on time and on budget
Oversee the execution of new real estate product launches, property positioning, and asset production strategies
Develop timelines and launch plans for new products, homesites, and marketing initiatives
Concept and collaborate with the production team on marketing tools and materials that support company land sales and resales
Lead the internal production process and systems, managing calendars, workflows, timelines, and production personnel
Oversee real estate-focused promotion across digital channels, including social media, email marketing, paid campaigns, and website
Ensure consistent, compelling messaging across all marketing touchpoints
Work with internal teams and external partners as needed to execute campaigns efficiently and effectively
Manage media insertions, calendar, contracts, and ad creative
Serve as the primary liaison between Marketing and Sales, ensuring sales needs, timelines, and business objectives are met
Create marketing assets and materials to support the Palmetto Bluff Builder Program and leverage cross-marketing opportunities
Generate monthly, quarterly, and annual sales reports in collaboration with the Real Estate Listing Manager; communicate reports to property owner and prospect databases
Work closely with the Real Estate Operations Manager and operations team to develop collateral for Discovery Packages and educate the Sales team on usage
Manage real estate-oriented events and activations to bring awareness to Palmetto Bluff Real Estate Company among property owners and Montage guests
Collaborate with the Real Estate Listing Manager to ensure all listings are fully and effectively marketed across channels (social media, promotional materials, paid media, etc.)
Work with the Experiential Marketing Manager and Marketing and Events Coordinator on strategy for events, both onsite and offsite and leverage cross-promotional marketing opportunities with the real estate and builder teams
Develop and maintain operational frameworks, calendars, and tracking systems to support efficient marketing production
Oversee real estate initiatives on the marketing calendar, ensuring proper prioritization and execution
Manage and organize all real estate marketing assets on the marketing server and Google Drive in accordance with established processes
Generate monthly, quarterly, and annual real estate marketing reports in collaboration with Real Estate Sales Assistance
Communicate performance insights and results to internal stakeholders, including resident and prospect audiences as appropriate
Contribute to the overall efficiency and effectiveness of the Marketing department by offering ideas, recommendations, and strategic input
Demonstrate courteous, cooperative, and professional behavior when interacting with members, prospects, partners, and staff
Actively promote a collaborative, respectful, and high-performing workplace culture
Qualification
Required
College Degree in marketing, business, systems, or another related field required
Five+ years of experience working in a similar position
Familiarity with salesforce.com (or similar CRM system), preferably experience with Propertybase
Excellent communication skills (oral and written)
Proficiency in MS Office products, including Word, Excel, Access, and Outlook
Working knowledge of Adobe Creative Suite
Professional phone skills with excellent customer service
Ability to organize, prioritize, meet deadlines, and multi-task
Ability to work in a fast-paced environment
Strong technical skills and mindset to leverage database and workflow drive software
Ability to deliver high-quality work quickly in a dynamic organization under pressure
Benefits
Excellent benefits
Incredible employer contribution towards medical, dental, and vision coverage
401(k) Plan, with an employer matching contribution
Paid life & disability coverage
Company
Palmetto Bluff
Palmetto Bluff provides residential, private club, and resort communities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Mark Polites, MBA CPA
Chief Financial Officer
Recent News
Company data provided by crunchbase