Rate · 5 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
$90K/yr - $100K/yr
7+ years expRate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. As the Product Marketing Manager, you will lead the product marketing strategy for the Rate App and related platform features, working closely with various teams to translate product vision into clear messaging and go to market plans.
Consumer LendingFinanceFinancial ServicesLendingMortgagePersonal FinancePropTech
Responsibilities
Become an expert on the Rate App experience including UI, UX, feature functionality, and roadmap
Partner with Product to understand upcoming releases and timelines
Turn product insights into clear value propositions and customer narratives
Develop messaging frameworks, positioning statements, and audience insights
Partner across Creative, Social, Growth, CRM, Web, Content, and PR to bring product stories to life
Ensure consistent communication across all touchpoints
Support integrated app campaigns to drive awareness, downloads, and retention
Influence lifecycle strategy to strengthen onboarding and re engagement
Provide clarity and messaging inputs that streamline app-focused marketing
Serve as the single source of truth for product details, messaging, and release readiness
Improve communication flow between Product and Marketing
Establish a predictable process for sharing updates, timelines, and launch requirements
Partner with Product and CX to track user feedback and performance trends
Use insights to refine messaging and strengthen feature adoption
Report on feature launch and app marketing performance
Qualification
Required
Experienced product marketer with strong background in fintech, SaaS, or app-based products
At least 7 years of experience in product/fit research and GTM in-depth analysis
Comfortable with launching new products, services and features of a diverse magnitude and telling a cohesive story
Strong understanding of UI, UX, and how product details shape messaging
Able to turn complex product inputs into simple, compelling narratives
Skilled collaborator across multiple teams
Comfortable creating structure and clarity in fast moving environments
Benefits
Eligibility to participate in a company-sponsored 401(k)
Vacation benefits
Eligibility for medical, dental, vision, and prescription drug benefits
Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
Life insurance and death benefits
Critical care insurance
Personal accidental insurance
Commuter benefits
Pet insurance
Certain time off and leave of absence benefits
Well-being benefits (e.g., employee assistance program)
Other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources)
Company
Rate
Rate is a mortgage company that provides mortgage-related services and solutions.
5001-10000 employees
H1B Sponsorship
Rate has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (7)
2023 (3)
2022 (15)
2021 (9)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
THL
2017-12-14Private Equity
Leadership Team
Victor Ciardelli
President & CEO
Ramesh Sarukkai
CPO & CTO
Recent News
2025-12-25
2025-12-04
2025-12-03
Company data provided by crunchbase