Midmark Corporation · 8 hours ago
Integrated Marketing Manager (dental BU)
Midmark Corporation is seeking an Integrated Marketing Manager for their dental business unit. The role involves developing and executing marketing strategies, managing projects across various media platforms, and optimizing campaign performance through data-driven insights.
Health CareManufacturingMedical Device
Responsibilities
Oversees and prioritizes communications projects including programs, promotions, product launches, digital marketing campaigns, social media, advertising, media relations, awards, trade shows, dealer sales meetings, events, and other assignments as requested
Develops and manages marketing communications strategies, tactics and plans based on current technological trends and various target audiences
Meets with key stakeholders, communicating project requirements and objectives
Oversees, in conjunction with the digital marketing manager, the demand engine information flow of data and execution of its main elements (lead generation, qualification, CRM, marketing automation, nurturing, analytics)
Provides leadership, creates, and maintains project schedules, and collaborates with internal support teammates, while adhering to schedules and implementing deliverables
Manages the development of marketing materials and ensures cohesive presentations in support of brand guidelines
Compiles marketing initiative analytics to measure results and optimize performance
Maintains and manages allocated budgets
Manages advertising schedule and submissions in support of external publication contract agreements
Monitors and reviews content marketing efforts with the ability to nurture and repurpose if needed
Performs other duties as assigned
Interacts with sales, marketing managers, distributors, and customers to gain knowledge of market needs for content development
Schedules, manages, and actively participates in marketing strategy meetings
Develops contacts and working relationships with vendors and suppliers
Qualification
Required
Bachelor's degree in business or marketing
5+ years of relevant marketing leadership experience
Excellent communication skills
Proven success in developing projects from concept to finished product
Strong computer skills, especially with Microsoft Office Suite and AI related applications such as Chat GPT and Microsoft Copilot
Experience with employing AI-driven analytics to optimize campaign strategies, and improve overall marketing efficiency
Experience with machine learning technologies to automate tasks and improve productivity in campaign management
Company
Midmark Corporation
Midmark Corp manufactures and supplies medical, dental, and animal health products.
H1B Sponsorship
Midmark Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (5)
2023 (1)
2022 (2)
2021 (4)
2020 (1)
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase