Vega · 1 day ago
Field Marketing Manager, West/Central
New York, United States
Full-time
Hybrid
Entry, Mid Level
2+ years expVega is a fast-growing startup in cybersecurity, focused on redefining security analytics with an AI-native platform. They are seeking a Field Marketing Manager to own regional marketing plans, run pipeline-driving programs, and collaborate with sales to enhance territory coverage and engage with local communities.
Computer & Network Security
Responsibilities
Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos + expansion), target account lists, and pipeline goals
Run pipeline-driving programs end-to-end: Executive roundtables, workshops, partner events, third-party conferences, and virtual experiences. You will own everything from concept to execution to follow-up
Execute ABM in the field: Partner with Sales to activate account-based plays (1 to few and 1 to many) that expand territory coverage and accelerate deals
Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations
Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates
Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths
Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI
Own the regional budget: Plan spend, forecast, track, and optimize
Qualification
Required
2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred)
Proven success partnering with Sales on territory planning and delivering measurable pipeline impact
Strong project management; you can run multiple programs simultaneously without dropping details
Experience with Salesforce and Hubspot and comfortable with basic attribution reporting
Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders
Up to 25% travel in region (some international trips may be required)
Preferred
Experience running partner/channel co-marketing motions
Experience with ABM tools and field ABM playbooks
Familiarity with SOC/SIEM/security analytics audiences
Company
Vega
We're redefining the boundaries of Security Operations by eliminating the limits and compromises of the past.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase