EXL · 8 hours ago
VP - Performance Marketing Transformation and Strategy
NYC Metro Area
Full-time
Hybrid
Senior Level, Lead/Staff
$200K/yr - $220K/yr
10+ years expEXL is seeking an innovative and strategic leader in Marketing Solutions to enhance their capabilities in the market. The VP of Performance Marketing Transformation and Strategy will focus on aligning offerings with market demands while leveraging strengths in data, artificial intelligence, and performance marketing analytics.
AnalyticsBankingOutsourcing
Responsibilities
Develop and implement long-term strategies for the service line to achieve business and organizational goals
Serve as the strategic advisor and trusted partner to the EXL Industry Market units and Marketing Solutions leadership
Monitor and analyze performance metrics, financial reports, and operational data to monitor profitable growth and identify improvement opportunities
Align EXL Marketing Solutions capabilities to prevailing and emerging needs, leveraging EXL’s competitive advantages in data, AI and performance marketing analytics and execution
Lead business transformation discussions, translating performance marketing challenges into data-driven, tech-enable solutions
Redefine Marketing Solutions value propositions and refine marketing collateral to support sales and growth including capability presentations, infographics, sales solution sheets, white papers and business cases
Partner with EXL Industry Marketing Units to implement appropriate sales awareness and outreach programs (i.e., social media, direct outreach, etc.)
Lead efforts to reestablish Marketing Solutions leadership position at industry conferences / events
Communicate service line metrics, progress, and strategic plans for EXL leadership
Lead and mentor teams by providing guidance on implementation
Qualification
Required
10+ years combined experience in a big 4 consulting firm, performance marketing agency or marketing / data service provider serving Banking, Insurance and/or Life and Health industries
Ability to bridge technology and business strategy, ideally with experience in cloud, MarTech platforms, marketing analytics, intelligent automation, or AI/ML
Proven track record in building and growing strategic relationships and managing large transformation programs
Strong communication, influencing, and stakeholder management skills, with a consultative selling approach
Prior extensive experience presenting capabilities and business cases at clients and industry events
Bachelor's degree in Analytics, Business, Marketing, Technology, or related field
Preferred
MBA preferred
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
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2026-01-13
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