AbbVie · 7 hours ago
Director, Corporate Brand Marketing
North Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expAbbVie is a company dedicated to discovering and delivering innovative medicines and solutions for serious health issues. They are seeking a Director, Corporate Brand Marketing who will be responsible for driving the evolution, growth, and activation of AbbVie’s global corporate brand by shaping brand positioning and leading integrated initiatives across the enterprise.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Lead the evolution of AbbVie’s global corporate brand positioning, narrative, and identity
Serve as the enterprise expert on corporate brand strategy, ensuring alignment across Corporate Affairs and enterprise cross-functional partners
Develop high-impact, integrated corporate brand campaign, content, and audience strategies that advance corporate reputation and favorability
Partner with media agencies and internal teams to shape, measure, and optimize paid media strategies
Advise leaders on corporate brand vision, direction, and roadmaps to build alignment and drive enterprise-wide adoption
Collaborate with Corporate Affairs and global affiliates to amplify their priority reputation initiatives through marketing consultation and activation support
Proactively educate internal teams and partners on external brand trends, category shifts, and cultural insights — making them actionable to elevate creative thinking and strategic planning
Lead and facilitate cross-functional brand strategy and audience workshops to align stakeholders and accelerate decision-making
Establish corporate reputation learning agendas, measurement frameworks, and reporting that assess corporate brand performance and guide optimization
Oversee global reputation research plans, translating brand, audience, and perception insights into strategy and measurable outcomes
Inform corporate brand standards, governance, and global enablement to ensure consistent, compliant brand expression across all channels
Manage senior-level agency relationships to drive insight-led, strategically grounded creative work
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of brand strategy and marketing experience in large, matrixed organizations or agencies
Deep expertise in brand architecture, positioning, messaging frameworks, and identity systems at enterprise or global scale
Proven experience leading cross-channel brand campaigns, corporate reputation initiatives, or major brand transformations
Strong ability to translate external brand trends and cultural insights into inspiration and direction for teams and agencies
Significant experience managing and directing agencies, consultancies, and solutions partners
Experience partnering with media agencies to build, evaluate, and optimize paid media strategies
Demonstrated ability to develop and apply research and measurement plans that inform strategy and communicate impact
Strong creative and strategic judgment with experience evaluating and directing high-level creative work
Experience designing and facilitating cross-functional strategy workshops
Track record of thriving in ambiguity, shaping new approaches, and bringing clarity to open-ended challenges
Exceptional influence, collaboration, and communication skills in matrixed global environments
Strong organizational and project management skills; able to manage multiple complex initiatives simultaneously
Preferred
MBA preferred
pharmaceuticals/regulated industries preferred
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2026-01-20
2026-01-20
2026-01-20
Company data provided by crunchbase