Ritchie Bros. · 15 hours ago
Senior Marketing Specialist
Norwalk, CT
Full-time
Hybrid
Senior LevelRB Global is a leading omnichannel marketplace that provides value-added insights and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. The Senior Marketing Specialist will support the development and implementation of tactical plans that drive lead generation and revenue growth, collaborating closely with various teams to ensure seamless execution across the marketing funnel.
AuctionsConstructionE-CommerceTransportation
Responsibilities
Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising
Support execution of global marketing and revenue team plans
Research and synthesize market intelligence, industry trends, and competitive insights
Track and analyze developments impacting prospective and existing clients
Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts
Assist with directory submissions, case studies, testimonials, messaging, and media lists
Support communication efforts including blog posts, sales collateral, newsletters, and social media content
Coordinate events, conferences, sponsorships, and follow-up reporting
Collaborate with Finance team; create POs, send and track invoices
Qualification
Required
Bachelor's degree or significant experience in a marketing role, including expertise in marketing email and automation platforms (like ActiveCampaign) and CRM systems (like Salesforce)
Comfort with analyzing data to track performance, report results and use insights to inform and refine campaigns is crucial
Strategic and creative mindset to help develop innovative strategies and implement them across various channels
Strong communication and collaboration skills are needed to work effectively with sales and other teams
Passion to find new and better ways of doing things. Generate original and imaginative ideas or solutions for business growth
Preferred
Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred
Benefits
Medical, dental, vision, and basic life insurances
401k plan and RB Global will match 100% for the first 4% contributed
15 days of PTO each year
Company
Ritchie Bros.
Founded in 1958, Ritchie Bros. (NYSE & TSX: RBA) is the world’s largest and most trusted marketplace for used equipment, trucks, and industrial assets.
Founded in 1958
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$500MKey Investors
Starboard Value
2023-01-23Post Ipo Equity· $500M
1998-03-10IPO
Leadership Team
Baron Concors
Chief Product and Technology Officer
Gloria Eghan-Pokoo
Talent Acquisition Business Partner
Recent News
Digital Commerce 360
2025-09-16
2025-07-16
2025-07-15
Company data provided by crunchbase