IHG Hotels & Resorts · 18 hours ago
Head of Luxury and Lifestyle Brand Delivery
Three Ravinia Drive, Atlanta, GA, 30346, US
Full-time
Hybrid
Director/Executive
$100K/yr - $220K/yr
10+ years expIHG Hotels & Resorts is a leading hotel group dedicated to delivering True Hospitality for Good. The Head of Luxury and Lifestyle Brand Delivery will lead the delivery and performance of IHG’s Luxury & Lifestyle brands in the Americas, ensuring brand standards and strategies are effectively executed at the hotel level.
HospitalityHotelRestaurants
Responsibilities
Lead regional brand strategy and planning: Serve as the senior brand business leader for the Americas, driving the development of regional brand strategies, annual business plans, and 3–5-year strategic plans to strengthen brand positioning and achieve brand objectives
Champion brand presence and growth: Represent the brand in owner and development pitches, act as a trusted liaison with senior leaders across IHG and the industry, and ensure the brand’s voice, value, and vision are consistently brought to life. Translate consumer insights and owner trends into actionable strategies that grow brand presence and revenue in current and target markets
Safeguard brand integrity in hotel openings: Review and approve hotel-level creative concepts for pre-opening properties, including brand expressions, identity systems, and R&B concepts. Ensure alignment with global brand strategy and delivery of a consistent, differentiated guest experience
Strengthen owner value proposition: Own the communications strategy for the owner value proposition across Masterbrand and stay brands. Partner with Development Marketing to ensure messaging is clearly articulated, consistently reflected in materials, and effectively leveraged to drive growth and owner confidence
Drive execution of brand extensions: Lead regional implementation of brand extensions (e.g., all-inclusive, residences, clubs), ensuring alignment with global strategy and consistent execution across markets
Pilot and scale brand initiatives: Lead the planning, piloting, and rollout of brand hallmarks, product/service innovations, and other initiatives to enhance brand delivery and guest experience
Partner for continuous improvement: Collaborate with Global Brand Management to establish feedback channels that support continuous learning, process and program improvement, and help maintain or accelerate competitive advantage
Build and develop high-performing teams: Develop and execute a talent strategy to grow technical competencies and performance standards. Inspire, coach, and challenge team members to foster a culture of innovation, collaboration, and strategic thinking
Optimize team structure and capability: Organize roles and responsibilities to best leverage individual strengths, optimize team capability, and ensure alignment with budgetary and FTE plans. Set clear goals, performance standards, and operating procedures
Qualification
Required
Bachelor's degree (or international equivalent) in Marketing or Business
10–15 years of experience in marketing, innovation, or brand leadership, ideally within luxury, lifestyle, or hospitality sectors
Proven success in luxury brand management and experience delivery, with deep understanding of luxury consumer behaviors and the ability to translate insights into compelling brand strategies
Exceptional strategic mindset with strong analytical skills; ability to interpret market data, assess performance, and develop revenue-driving strategies
Demonstrated ability to influence and build trust with senior stakeholders, including owners, developers, and external partners, especially in the luxury space
Skilled at balancing global brand standards with regional cultural insights to deliver locally relevant, world-class guest experiences
Strong project management experience with budget ownership; capable of leading complex initiatives and managing multi-partner relationships effectively
Proven people leadership with a focus on talent development and team performance; excellent communication skills and executive presence for engaging internal and external audiences
Preferred
MBA preferred
Benefits
Paid time off
Medical/dental/vision insurance
401K
Impressive room discounts across our many properties
Recharge days
Volunteering days throughout the year
Company
IHG Hotels & Resorts
IHG Hotels & Resorts is a global hotel company with the mission of providing True Hospitality for Good.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Elie W. Maalouf
Chief Executive Officer
Dana Shefsky
Head of Customer and Partner Experience
Recent News
Hotel Management Network
2026-01-19
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